Coopers Brewery

environment. Mashable reports: "The company's first iteration is the Great Barrier Beer, with 50 [percent] of profits going to the Australian Marine Conservation Society to help protect the Great Barrier Reef. The beer is set to be made at a craft brewery called Bargara in Bundaberg, Queensland - not too far from the reef." Talking to Mashable Australia, James Grugeon talks about craft beer in Australia: "I've always been a big fan of beer, and in particular craft beer, which in Australia is…

Beer contributed heavily to the beginnings of writing and commerce and also had many health benefits to people of ancient civilizations. Writing was first invented to record the collection and rationing of cereal grains used for beer, bread and other goods. Beer also became a subject of writing as well. The topic of beer drinking is found in an excerpt of the world’s first literary work “The Epic of Gilgamesh” and in a survey of Egyptian literature it was found that hekt, the Egyptian word for…

The New Belgium Brewing Company was founded in 1991 by Jeff Lebesch and his wife Kim Jordan. (Ferrell & Hartline, 2011) They started brewing craft beer in their basement and sharing with friends in their Colorado home. The company quickly grew and moved into a custom building in 1995. (Ferrell & Hartline, 2011) In the early days, the company’s main method of marketing was word of mouth from happy or satisfied customers. (Ferrell & Hartline, 2011) The company as of December 2013 had 456…

Background SAB Miller The SAB, founded in South Africa, is a company whose most important system of work is to make beer and also accommodates other international brands. The birth of this holding company began in the late 1800’s through Frederick Mead and Charles Glass. They perceived market opportunities in the making of beer and assembled factors of production to exploit in a firm taking many calculated risks in order to make a profit. After many years it became the first industrial company…

suppliers of all this beer were the thirty six breweries St. Louis housed (“Anheuser”) In 1859 the Germans…

strategy. Today American’s consume over 200 million barrels of beer in a single year (Reid, McLaughlin, & Moore, 2014). As of June 2013, there were over 2483 craft breweries in the United States alone. The New Belgium Brewing Company came into existence in 1991, operating out of a basement (Ferrell & Hartline, 2014). Out of these 2483 craft breweries, this company is now the third largest craft brewer in the United States. In the beginning…

The number of craft-spirits distilleries in the US have exploded from 51 to 588 in the past 10 years. And with a market share is predicted to rise from its current 1% to 8% by 2020, large conglomerates are assessing them carefully. The craft movement renaissance in America has changed the marketplace for bread, beer, coffee and now spirits. Behind these small brands - many of who craft, bottle and blend their products by hand—are stories that the large companies can’t tell. But they haven’t let…

His family died, leaving him to be an orphan, Coors finished his apprenticeship that in return became a job. From there he worked at many other breweries developing his craft, between the years 1866 and 1870 he and many other Germans migrated to America where he landed in Colorado. By 1872 he worked his way up and was able to be a partner in a bottling company though his heart was in brewing. From…

the growth of the craft beer industry and it’s effect on other aspects of the community. The number of breweries in the U.S. has increased overall in the last couple years and is becoming evident in Nebraska. The author, Cole Epley, interviewed Ryan Penke, a small business owner in Omaha who started delivering beer to local business with one truck. After joining an agreement with Zipline Brewery in 2012, he now has nine employees who run two delivery trucks multiple times a day to meet the…

founders Jeff Lebesch and Kim Jordan. Following Jeff’s biking tour of the Belgian countryside, he and Kim began their venture with the development of two types of ale in the basement of their home. NBB has since evolved into the third-largest craft brewery in the United States and employs over 600 coworkers to create over 10 beers while profiting over 190 million in revenue during 2013. Their second facility, located in Asheville, NC, will open in 2016. Known for their respect for the…