Cookie Monster

It is inserted into the equation simply to give a positive solution at the origin; we are artificially creating a solution: 2x1 + 4x2 - s1 + A1 = 16 2(0) + 4(0) - 0 + A1 = 16 A1 = 16 The artificial variable is somewhat analogous to a booster rocket—its purpose is to get us off the ground; but once we get started, it has no real use and thus is discarded. The artificial solution helps get the simplex process started, but we do not want it to end up in the optimal solution, because it has no real…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…