Consumer spending

There is sense of deep commitment and passion which is exhibited by the consumers. They like the product, have the passion for it and make a commitment to buy the product. THE METHODOLOGY “Brand Loyalty” is a hypothetical construct and cannot be seen or observed with the naked eye unless we use surveys or questionnaires to understand how strong or weak the consumer feels about the product. In order to measure a consumers’ Brand Loyalty towards a product we must understand the different factors…

One of the main takeaways from Professor Sasser’s lecture on customer care is the link between customer’s satisfaction and loyalty to profit. He discusses an example with MBNA, a credit card company associated with Maryland National Bank. The CEO was worried about his business because they were not growing profitably. They attracted customers, but the more they attracted, the more profit they lost. The CEO calculated the lifetime value of a customer and found that it was taking them five years…

Freakonomics can be seen as the study of economics based on the principle of incentives. In the movie, Steven Levitt and Stephen Dubner gives multiple examples of how incentives govern our thoughts and actions and its role in economics. The first example explored was the unlikeliness of a house agent to wait to sell a client house for a higher price. The simple reason is the low incentive. If the agent was to wait another week to sell the house for a price that is only 10k higher, they would get…

to get temporary access to an item, service or property? When “sharing” is market-mediated — when a company acts as an intermediary between consumers who don’t know each other — it is no longer sharing at all. Rather, consumers are paying to access someone else’s goods or services for a particular period of time. It is an economic exchange, and consumers are after utilitarian, rather than social, value . So in reality, sharing economy is not an economy described by the word “share” but it is…

2.3. ECONOMICS INVOLVED (a) (b) (c) FIGURE 2.6. (a) Demand Relationship (b) Supply Relationship (c) Demand and Supply Relationship Therefore, it can be said that price is the reflection of demand and supply. It is believed that behind the allocation of various resources underlies the relationship between these two (demand and supply). For example, if there is a shortage of oranges in the market, their price would increase. This reason behind this is the reduced supply and increased demand for…

2. Interpretation 2.1. In-Text The first chapter introduces us to Jim Gallien, a union electrician, is on his way to Anchorage when he stops for a hitchhiker. The hitchhiker introduces himself as Alex from South Dakota, although his real name is Christopher Johnson McCandless and he is from Virginia. Alex tells Gallien that he “wanted a ride as far as the edge of Denali National Park, where he intended to walk deep into the bush and “live off the land for a few months”” (Krakauer 4). Gallien…

Price elasticity refers to the change in the amount of a product demand due to change in its price. In other words, how much in quantity demand will change due to a single unit change in price. The Supervisors of microwavable food company should make the clients feel like they cannot live without their food, in case the supervisors are planning on increasing the prices for their products. This is because the company is operating in a very competitive market meaning that a slight increase in the…

at a constant rate. The Marginal Utility curve can be negative when the Total Utility curve is decreasing. 2) Define and explain Consumer Optimum. Consumer Optimum shows a solution to a problem that all people have. Allowing consumers…

effects: it is a situation whereby if there is an increase in price or decrease in income, consumers will substitute high-priced items with less expensive alternatives. Substitution effects shows the change in the consumption of goods due to the change in the prices of the products. Consumers tends to replace/substitute luxury goods with cheaper items when income decreases or price rises. However, the consumers also tend to substitute cheaper items with luxury goods when their income increases…

can be expressed as € PS = 0.2 + 0.0003Q. a) What is the price and quantity at which the market clears? The price and quantity at which the market clears is $3.50 and 11,000 respectively. b) What is the value of the consumer surplus and the producer surplus in this market? The consumer and producer surplus are $6,050 and $18,150 respectively. The overall benefit to society from producing and consuming candy bars is $24,200. c) Imagine that a new factory opened up which could make the item much…