Analyzing Managerial Decisions eBay.com Saint Leo University MBA 540 Case Study Summary eBay is one of the world’s largest online auction websites (Brinkley, Smith& Zim-merman pg. 350). With operations in 39 countries and millions of users worldwide, eBay successfully managed 59 billion dollars worth of items. This is because of us-ers, bidders, and sellers who pay a fee to sell their goods and in return pays a small fee (Brinkley, Smith& Zimmerman pg. 350). Ebay incorporates…
safety needs, social needs, esteem needs and also self- actualization needs. - It is divided into two parts, external needs and internal needs. Alibaba Group is a company that provides business to business (B2B), business to consumer (B2C) and consumer to consumer (C2C) services through web portals. Thus, the employees working in Alibaba Group are expected to work happily so that the work outcome will be more productive and efficient. 1) To achieve the higher order needs of the…
Case Analysis Amazon STRENGTHS Amazon is the first major internet dot com retailer. Because of this, it established the first mover advantage over its rivals. Amazon has had a unique breakthrough in its Research and Development team, making them a pioneer in the online retailing business. This advantage may stem to the fact that the first entrant can gain control of the resources that followers may not be able to match thus, giving them a strong position in the marketplace together with their…
comprehension of their key operational parameters The e-commerce came into existence in the year 1994 and has ever since grown to the present USD 1800 billion industry globally. The growth came on the back of increasing internet users’ base and increasing consumer preference for purchasing goods online, owing to the ease of shopping. The e-commerce industry in Asia accounts for 52% of the global e-commerce industry and has mirrored the overall growth in the global e-commerce over the same…
The article “Dibs! Customer Territorial Behaviors” written by Merlyn A. Griffiths and Mary C. Gilly is a study about the territorial behaviors that customers exhibit when visiting cafés or coffee shops, also referred to as “Third Place” servicescapes which according to sociologist Ray Oldenburg, “Describe informal gathering places where people spend time away from home and work.” (Dibs! Pg. 132) The researchers addressed three major questions when planning and conducting their research: (1) How…
Sephora and Ulta are both similar websites but they both have their differences. Both websites are very user friendly, nice in the way they set them up, and overall just enjoyable to online shop on. They both bring a variety of products to choose from for anyone. I’m very excited to see what the similarities and differences between Sephora and Ulta are. The design of the websites are both very nice but a little different. Although they sell the same type of product, the design of the websites…
Ward, Irene. “How Democratic Can We Get?: The Internet, the Public Sphere, and Public Discourse.” JAC, vol. 17, no. 3, 1997, pp. 365–379. JSTOR, JSTOR, www.jstor.org/stable/20866148. Irene Ward’s overall argument in her article, “How Democratic Can We Get?”, is that modernity’s digital media revolution has transformed communication and the way individuals understand and interact with the world. Like the Internet, mediums of digital media have the ability to transform democracy and the “public”…
d.). Victoria Beckham has a broad product line, which includes clothes, bags, and eyewear, to mention a few. The company has positioned its brand as modern, bold, and refined, a positioning strategy which is consistent with the wealthy and urban consumer. Being a new business in an industry which values tradition, the brand equity of the business, is still a work in progress. However, there are some opportunities in the market for Victoria Beckham. One of them is that today’s generation…
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Cyber-crime is vigorously growing in our country. The increase in broadband access has resulted in an increase in internet users. Thus, India has become a 'safe haven' for cyber criminals. Broadband access or connectivity of internet created the virtual world known as “cyberspace”. Cyber space is very wide representation, including cyber-crime, computer, net banking, web engineering, storage media, networking tools. In a current era cyber experts or hackers are very smart and use the latest…