Consumer behaviour

unavoidable negative publicity, actual and potential damage to the company’s business and image on one hand, and on the other hand, it brings about social and ethical responsibility to consumers on product awareness and use. In addition, negative publicity usually has the tendency to damage the corporate image and consumer perception due to the media bias in the presentation of information in which the negative information is unfairly weighted more than positive information, in the evaluation of…

refrigerator twice. The issue being taken to the courts were whether or not the customer had the right to refund for a refrigerator that had been faulty. Under the act of the Australian Consumer Law it found three offences that the retailer may well have been in breach of, the three breaches found under the Australian Consumer Law were sections 18, 29(m) and…

competition environment. It can bring a good influence to consumers, sellers and society. Therefore, advertisers had a good behavior is very important that to maintain business ethics and the value of honesty in advertising. Because honesty in advertising can makes consumers get correct information and professional knowledge about their products and services. In the contrary, sometime, advertising can also bring a bad influence to consumers, sellers and society. For example, some companies use…

more psycho-education performance can increase albeit those consumers have a way to ensure they understand the psycho-educational information via translators or translated handouts, which currently are limited. This concept goes hand in hand with cultural competency, which due to my childhood, is another one of my passions and has inspired me to facilitate numerous groups about cultural diversity and similarities among cultures. If consumers and staff alike have a greater cultural competency,…

Cultural, social, personal, and psychological factors all influence consumer behavior and affect the perceptions that customers have of the quality of brands. One factor that often influences consumer perception of the quality, credibility, and value of a product is the place where it is made – the Country of Origin Effect. The Country of Origin Effect deals with the negative or positive influence that the country of manufacture, assembly, or design leaves on a consumer’s idea of the quality of…

counterpart, consumers (general members of society), as such the government finds it relatively necessary to enforce legal regulations to ordain the environment. Cambridge Dictionary defines a “necessary evil” as something unpleasant that must be accepted in order to achieve a particular result. Evidently, the major issue that is of concern is whether such relevant legalisation either enhances or hinders a business’ capability to achieve profit, in balance with, the rights and safety of…

environmental impact is convince products are produced because they become popular among consumers. As the popularity of a product increases more production is needed, which is the first problem. The more production of a product, the more waste is produced from the factories and the consumers who throw out the packaging producing more waste. Convenience products are also all about being appealing to the consumers, that way consumers purchase more. To make it appealing more ink and often…

Consumer Choice Theory and Marginal Analyst In order to understand consumer choice theory and marginal analyst there are a few definitions to define and quantify. Util = a hypothetical unit used to measure how much utility a person obtains from consuming a good. Utility=a satisfaction or please a person obtains from consuming a good or service Total utility=the amount of satisfaction received from all the units of a good or service consumed Marginal utility is the change in total utility…

addition to the basic design requirements, these professionals know how to customize your site, depending upon whether it is designed for use by consumers or other businesses. While both require a site that is easy to use and comprehend, business to business, or B2B, demands a site polished to convey more technical data than that of a business to consumer, or B2C website. The following shows the primary differences between the two types of sites: 1. Integration Levels With a B2C site, the…

Introduction In the market place, elasticity demonstrates the change to a products demand or supply quantity in response to a change in price. Price elasticity of demand demonstrates how much of a product is demanded by the consumer when the price increases or decreases. When this occurs, if the quantity demanded changes very little, this is called an inelastic good. However, if the quantify demanded shows significant change, the good is considered elastic. Price elasticity is a useful tool for…