Consumer behaviour

Companies have the opportunity to promote their brand strategies to the general public. The general consumers can associate with certain brands that captivate them. I never cared about the way products were displayed because I was content with having any product. Eventually, I reached an age where I developed a critical thought process for my future purchases. There had to be products that had value, reliability, and honor in their history. Similarly, Optimum Nutrition has their signature line…

When creating products/services to meet the quality standards of the customer and also the industry standards and legislation, procurement is critical in identifying the specifications and restrictions to adhere to. Procurement often includes purchase planning, determining standards, supplier research, financing, inventory control, disposals and supply administration, which all leads to specification development, outputs and functions. This also ties into quality management which oversees these…

Introduction It is apparent that, the dramatic growth of Internet creates a great number of powerful companies and billionaires. To a great extent, Ma Yun is a legendary one of them in China, because of the significant growth of his company, Alibaba Group. Alibaba was founded in Hangzhou in 1999 (Alibaba-Group, 1999) and it is one of the largest platforms for online trade and business communication now. Alibaba is based on online platform and started in e-commerce B-to-B (Business to Business)…

built on trust and mutual respect. When marketers knowingly mislead consumers, it destroys the trust of consumers. Maintaining a trusting relationship with consumers is important and being transparent and honest about their marketing process is a way to help consumers make informed…

best. We have to remember that businesses are still profit maximizing entities, thus such philanthropy exists to make the customers feel that their purchases are making a difference. This, consequently, increases the satisfaction received by the consumers, leading to increase in quantity of shoes sold. This can also be seen in an indifference diagram, change in preferences would shift the Indifference curve in such a way which would increase the consumption of shoes. More purchases lead to…

Abstract: The purpose of the study is to examine the factors that affecting the purchasing behavior of a consumer. 1. Introduction: Consumer goods are products that are purchased for final consumption by the average consumer. It can be called as finished goods; consumer goods are the end result of production and manufacturing. Cosmetic products are also one kind of consumer goods. Cosmetic products are defined as any substances or preparations that are intended to be placed in…

1- There have been many instances where Bolt Pty ltd (‘Bolt’) an Australian electronics company have come under contravention of the Australian Consumer Law (ACL). In Bolt’s advertisement promoting their new phone model the “Bolt Worldly” they have stated several terms in which is unethical and against the ACL. The issue with the advertisement firstly is that Bolt have claimed that the product Bolt “Worldly” is made “For Australians, by Australians” however the advertisement has in fine print at…

How can we be successful? How can we increase our success to the point where our lives are easier? When do we start being successful in life? Where do we actually begin to become successful in life? To start off as a successful person we got to at least know what we’re gonna do in life. Well let’s start off from the top, we gotta at least know what career we really want. Then from going down to choosing our university or what college to go to. Then when to register for our university or college…

Competitive Advantage: We are more affordable than our competitors, Belton Christian Youth Center (BCYC). We will provide professional Christian athletes in our center that BCYC does not have. We will have an indoor pool and weight room, which are also things that BCYC does not have. Lastly, we will have home cooked meals, such as, spaghetti, ribs, Mexican food, Italian food, Chinese food, and more. Pricing and Fees: After school care, will be from 3:00pm to 6:00pm. The cost for after school…

Porter describes the customer as the buyer, specifically the buyers in markets of output where firms sell goods and services. Sometimes there are situations when the customer is positioned in a way that the firm can be pressured to make decisions that adversely affect profitability. These situations revolve around two areas called buyer’s price sensitivity and the related bargaining power. The buyer’s price sensitivity is defined in four factors that shift the power back and forth between…