Conrad Hilton

One Nation Under God Growing up in a Christian household, I was raised in believing that the United States and God went together. Even throughout all my schooling up until college I blindly participated in the pledge of allegiance, national anthem and other ceremonies that connected the country to god. I never questioned where my belief came from and for that matter where all of this nation’s god association came from. Being actively interested in history I knew that the pledge wasn’t always…

With the continuing growth and evolution of global markets the increasing popularity of international joint ventures should not be a surprise to anyone. About three quarters of the joint ventures are international (Vaughn, J). Sparling and Cook (1999) noted that entering new international markets is beyond the capabilities of many companies, prompting many to look to other organizations for the additional resources and capabilities needed. Companies who want to find partners to ultimately…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…