Congestion pricing

Introduction Articulated in four parts, the following case study firstly identifies the sources of economic value for Medi-Cult (now branded Origio) which effect pricing strategy and connects them to accepted best practise principles. Economic value in marketing encompasses the rational, emotional and relationship benefits of a product as seen by stakeholders. Secondly, the study examines different methods of measuring customers’ perceptions of value. Thirdly, armed with the relevant…

of the consumer surplus, in a monopolistic market. Consumer surplus is the difference between the consumer willingness to pay for a good, compared to the total amount the consumer actually pay. Furthermore, firms have to adjust their 2-part tariff pricing according to the type of consumer demand present in the market. A 2-part tariff is a second-degree price discrimination technique which consist of charging consumers with 2 fees, an entry fee for the right to purchase the product, a usage fee…

Price discrimination Price discrimination or price differentiation is a pricing strategy where transactions are identical or similar to the goods or services at different prices for the same provider in different markets or territories. It is selling the same product with different prices for different consumers. Airlines industry defiantly using the price discrimination strategy, for example, if a person bought a ticket two days before the trip, the airlines company will give this customer a…

Values Based Pricing Utpal Dholakia writes a piece for the Harvard Business Review (HBR) about how to simply calculate the price of merchandise utilizing a Values Based Model. Utpal explains that many of his MBA students have the hardest time grasping the concept of Value Based Pricing, he proceed to break it down into 1 simple sentence. He uses a simple definition: “Value-based pricing is the method of setting a price by which a company calculates and tries to earn the differentiated worth of…

there is so much more to pricing than that. Pricing is one of the most powerful effects of marketing. Every decision you make when purchasing an item or service is based on the price. It’s usually the most important element when deciding to buy something. Price tells the you if the product is quality, luxury, commodity, overpriced, or a bargain. Even if the you like the item and desperately want it, if you don’t like the price, you won’t buy it. Many people believe that pricing is composed of…

this as a transition question into price, we can get an idea of the frequency of purchase while the next pricing questions will ask for the specifics. Together, this information allows us to spot trends not only in the frequency of purchase but further into how much people are spending at lunch and dinner. This will allow us to develop our prices and cost structure to ensure that we are pricing our menu so that it is affordable to customers while maintaining our image. This question is…

Apple Company has premium brand computers that do not attempt to compete on price. The company reduced prices after initial Apple computers launch. It uses premium pricing strategies and skimming (Armstrong & Kotler, 2005). The pricing strategy rarely fluctuates and the products benefit from the low depreciation. The retail pricing control by Apple is limited with the computers subjected to considerable discounting in the intermediary channel of distribution. The discounting only affects the…

SUMMARY PART Topic In the text, the authors are discussing the topics consumerism and sustainability throughout the text. We can notice easily that the word “consume” and its variations such as “consumerism” are used many times in the text. Main Idea The authors emphasize the main idea by writing “Less is more” many times the text. Then they support their ideas with many supporting details such as with quotations and scientists’ research. Style The text discusses the consumerism and how…

Disadvantages of a homogenization - Once the homogenization process has done, milk can not be separated. - The homogenized milk is not suitable for producing semi hard or hard cheese. MAIN PROBLEM The main problem related to this homogenizer is the failure of its connecting rod. Company is frequently getting failure at every 2.5 years. We have done FAULT TREE ANALYSIS for finding out the exact reason for the failure. Fig 4: Broken connecting rod from joining. FAULT TREE ANALYSIS (FTA) Fault…

Summer Break When you get off from school, what do you look forward to? What do you like to do? When I get off of school I want to go to my Grandma’s house where my cousins and I spend time together, whether it be playing xbox, cooking, or going to the park. It was getting close to the end of my summer when I was able to go over to my cousin’s house. I…