Computer-generated imagery

Purpose2Play YouTube Analysis Brittany Alvarado, a former college athlete and cancer survivor, is the content manager for the women’s professional soccer team in Orlando. Alvarado also works for Purpose2Play, a sports company that creates videos to focus on the background stories and the adversity that professional athletes have endured throughout their lifetime. In Alvarado’s video, she interviewed a professional soccer player who is legally blind in one eye. Purpose2Play and Alvarado use…

REI is more than just a retail store for outdoor clothing, gear, and footwear. REI’s core purpose is seen in all their messaging, “we all work to inspire, education and outfit for a lifetime of outdoor adventure and stewardship”. The retail store is unique because they develop their own gear alongside the brands for which they are also a supplier. REI stands apart from other retail stores because the company is a leader in conservation efforts, the employees are outdoor experts who know all the…

development of the personal computer came after nearly thirty years of small components being innovated, beginning with humans need to develop a mechanical device that could do arithmetic. Personal computing began to actually become more of a reality in the early 1970’s, due to the invention of the microprocessor in 1971. The Intel 4004 contained many crucial components of the computer, from the CPU to the input and output controls into one miniscule silicon chip (Computer History Museum). This…

Terranova’s (2004, p73) idea, it is an essential source of value in advanced capitalist societies which is not acknowledged yet. After Web2.0 gradually took the place of Web1.0, numerous digital industries were actively seeking and absorbing user-generated contents to satisfy their commercial needs which mainly contributed by free labourers. The collaboration between unpaid digital labour and digital industries further discovers new possibilities of human intelligence and this precious fruition…

Interactivity and user-generated content represent two concepts that have long been part of community, yet there remains question about how those concepts are being exercised in digital media. Therefore, research in this area grows in importance as community publications, like all media companies, follow their audience online (Abernathy, 2014). The public traditionally has a stronger role and voice in the production of content within community journalism. The publication of user-generated…

With more Internet users accessing the broadband and surfing the web at higher speeds for various reasons such as social networking, user-generated content, social bookmarking, sharing of information, videos, images and opinions, all have exponentially increased the amount of content on the Web. Web 2.0 has also witnessed a dramatically increasing use of the Web by consumers using handheld devices, including mobile phones and PDAs (Noti, 2013). Therefore, this trend puts a spotlight on the fact…

What makes this film even more interesting is the fact that it is one of the first motion pictures to replicate the video game craze on the rise in the 1980s. The main character in Tron is a computer programmer who is zapped into the cyberworld he helped create, forced to duel in gladiatory digital games, and tries to outsmart a corrupt master program. The film Tron works best on strictly an entertainment value, its colorful, has actions, and looks incredibly fun, much like a huge video game…

IV. Findings The findings of the research are separated in three sections: the first part is the main issues proposed in the 25 news articles, and the second part is the results of content analysis of tweets. The final part will discuss the differences and similarities of the discussion about the social issue on the two types of media in detail. A. Six key points of the 25 news reports B. Findings about the 250 tweets The absolute findings resulted from content analysis will be discussed…

ties into #OptOutside. One example is how Subaru of America focuses on outdoor life and dogs. Their call-to-action is to use both hashtags #OptOutside and #MakeADogsDay and they will donate to the ASPCA. REI developed another layer to the user-generated content. They deployed peer-accountability to kick off the campaign’s second year. Established outdoor experts or brand ambassadors were given signs that read, “Will you go out with me?” - a new way to challenge people to #OptOutside. This has…

In our modern world, social media platforms like as Facebook exist as ‘free’ spaces for social interaction with our friends and family, freedom of expression, and connecting with other users. However, many scholars argue that the convenience of social media – where we can use Facebook without paying money– comes with the cost of our privacy and our free labour. User commodification are significant issues in studies of social media. In his book The Political Economy of Communication (2009),…