Companies based in Mumbai

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    Oyo Rooms Case Study

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    trusted more by the customers. OYO does not brand the hotels under their name but OTA’s brand the hotels on their website thus hotels prefer them over OBA. Additionally, they had large capital at their disposal because they were already profitable companies and they used their positive cash flows to deal with the competitors. Non-Standardized Rooms, Room Shifts, Unregulated Markets – Major Road Blocks for OYO Standardization is a major issue faced by OYO. In the race of growth, customer…

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    The immediate families of these personnel are also eligible for these concessions. (f) The company has launched Kingfisher First, which is a print campaign to promote its first class service. It is a personalized campaign, which has Vijay Mallya, signing off by saying, "I have created a product which is better than what I would have created for…

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    Gold Jewellery Case Study

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    Gold margins are standardized because of adornment+ investment factor. However, quest for greater margins is driving diversification from gold jewellery products. Demand for gold jewellery remains very strong because of cultural traditions, Gold jewellery sales - for weddings, in particular - will continue to generate volume growth for jewellery retailers. Platinum and diamond jewellery sales will generate margin growth. The shift to more profitable diamond jewellery has been smooth because…

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    Sula Vineards Case Study

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    King's College Submitted by: Somila Koirala IAU ID: 102231 Sula Vineyards Introduction: This case is based on a business in the field of Indian Winery called Sula Vineyards. It was established by Rajeev Samant in October 1998 on his family ancestral land of 30 acres. He was grown up in Mumbai, India. He passed his schooling from Cathedral School and later he chose Stanford University, from where he graduated with Bachelor’s degree in Economics…

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    Britannia Case Study

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    e. Britannia and Tiger. The company sells many products like bis-cuits, bread, Rusk, cakes and dairy products. The venture started by Gupta brothers and the name of the company was " V.S. Brothers" . The Britannia Biscuit Company Limited was launched when C.H. Holmes made the partnership with V.S. Brothers. In 1924 the Mumbai Company was established. The company got a great opportunity during the 2nd world war when there was a large demand of food. In 1972 the company got the name." Britannia…

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    commencement of operations at the Kaharani unit in mid 2012. Operating capacity to reach 5mn coils per annum by 2016 This allows expansion in either existing or new product categories in the HVAC&R segments 2. Introduction of New Products :- The company aspires to become a Tier 1 supplier in the HVAC&R Industry by bundling coils…

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    "If print generates awareness and disseminates information, television is a vehicle to build the brand with its visual and emotional appeal." Outdoor and radio work as reminder media, although outdoor advertising has been used heavily recently for creating initial awareness at the time of product launch. The internet is being used increasingly to provide detailed information, as a reminder medium, and for the interactivity and transactional facilities it offers. Interestingly, using tools,…

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    Cadbury India Case

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    Cadbury began its operations in India in 1948, where it commands a 70% share in the Indian chocolate market, and is a significant player in the chocolate category and was the only multinational to be identified as one of India’s Best Managed Companies by Business Today and Business World ranked Cadbury among the Best Workplaces in India. However, on 3rd October 2003, just before India was getting ready for one of their largest festival, “Diwali”, Cadbury’s reputation was blemished because of an…

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    outgoing student’. In IIM, he fell in love with Anusha and eventually married her. The couples have twins Ishaan and Shyam. Chetan Baghat worked as an Investment Banker with the Deutsche Bank and lived in Honkong for eleven years before moving to Mumbai in 2008. His “Five Point Someone” novel was converted into a Hindi movie “3 idiots” in 2009 and directed by Raj Kumar Hirani…

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    Laxmi Agro Case Study

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    History of the company Conceived by Ms. Krittika Raheja, Mr. Rohit Bainipal, Mr. Mihir Kapadia and Mr. Dheeraj Wadhwa, Laxmi Agro is an enterprise which has established a foothold in the onion export market. Since its inception, Laxmi Agro's endeavor has been to procure Indian Onions par excellence directly from high quality yielding farms. We adhere to strict quality compliance and have created a niche for ourselves in the realms of fresh onion exports. We are propelled by a strong ethical and…

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