Companies based in Mumbai

gain its customers’ royalty. In India, the second largest phone market of the world, is also the potential market for Apple. Due to its premium price and the niche market in India, Apple Inc. has faced the challenge to gain market share from other companies that provide more affordable price. This report will focus on the marketing strategy of Apple iPhone implemented in India and how it can increase the market share. 2. History of Apple International Corporation 2.1 Background of Apple Inc. The…

Headquartered in Mumbai, it is the seventeenth largest automobile manufacturer in the world, by volume. It is currently ranked 312th in the Fortune Global 500 list. TATA Motors had initially started off as a manufacturer of locomotives. Founded in 1945 under the name of TELCO (TATA Engineering and Locomotive Company), TATA entered the commercial sector in 1954, in collabouration with Daimler-Benz AG. After establishing…

CAREER PROFILE OF WOMEN IN CIVIL ENGINEERING PROFESSION IN INDIA Needhidasan.S1, Indiramma.P2 1. Professor, Department of Civil Engineering, Saveetha School of Engineering, Saveetha University Chennai – 602 105. Email: needhidasan@saveetha.com 2. Associate Professor, Department of Civil Engineering, Sri Vidyanikethan College of Engineering (Autonomous) Tirupati – 517 102. Email: indu_svuce2000@yahoo.com ABSTRACT Participation of women in the engineering profession is important from the…

Despite the term “social technology” being connotative of utilizing internet-based communications, its aforementioned definition states that it is a form of technology that is facilitated by a “communications capability,” meaning that its roots can be traced back to the innovation of writing, around 3500-3000 BCE (Mark 1). Writing…

P3- Compare the ways in which at least two organisations of your choice apply the marketing mix (7P’s) to the marketing planning process to achieve business objectives Definition of marketing mix When it comes to defining marketing mix in words, then it would be referred as the actions and methods used by a business to promote their products or services. The marketing mix is important, because each of the elements on the diagram above influence each other when taking decisions. These 7P’s make…

AUTOMOBILE INDUSTRY: 2ND STAGE AFTER BUYING A CAR BECOMES COMPETITION/CONSUMER FRIENDLY ABSTRACT To a consumer, buying a car is not a simple task. A great deal of thought, price-comparison, cross-brand research and several other factors go into buying a car; not to mention the high costs of buying and maintaining it. What happens when the costs of car-repair eventually outweigh the cost of buying a car? What happens when the consumer has no option but to pay the high-costs of repair, because…

the “Play 4 India” Initiative which was aimed at young boys and girls honing their skills and developing their talent. Under this initiative a Sports and Physical Aptitude Test was conducted (SPAT) in all schools among athletes of age group 8-14. Based on their results in the test, a sport was allocated to the young boys and girls. These 5000 kids identified are then supported financially and provided with training. Infrastructure: To support the development of Sports in India Schools to train…

they provide. Moreover, it is the same customer focus you benefit from when you choose BATLIBOI.  HISTORY AND GROWTH OF BATLIBOI: BATLIBOI has the distinction of being among the few companies who have completed a century of their successful journey in the industrial history of India. The firm of M/S Batliboi & Company (originally known) was founded in 1892 by honorable Mr. Jehangirjee Framjee Batliboi. It was then dealing in Engines and requisite gearing and a variety of small machines. In…

“some country” hyphen “American.” Backgrounds and stories, whether are we here as first generation immigrants or our ancestors came here generations ago, we should all be bound by a strong and powerful commonality – a faith that should be immovable based on all the success stories that are repeated and that we see every day – that in this country hard work, creativity, and innovation can and will ensure that each of us has the ability to make of our lives what we will. That is something to…

1.1 Introduction Lavasa is a private, planned city being built near Pune, Maharashtra, India. It is stylistically based on the Italian town Portofino. A 25,000 acres (100 km2) or 8,000 acres (32 km2) project being developed by Hindustan Construction Company [1], this as-yet-incomplete city has been controversial for multiple reasons including procurement of land, harm to the environment, and loans acquired through political corruption. In our term paper we will be mainly focusing on the…