at it. Graphic design is everywhere!”. A good majority of what she does at Pentagram, the design firm she is employed at, is typography. She has done books, album covers including that for Boston’s “More Than a Feeling” (which she hates, admittedly), and the logo for Citibank. The importance of typography, according to Scher, is that it creates an identity. Without logos, brand recognition goes out the window. Without the recognition needed to make sales, a brand is dead. The design is the…
Jan Tschichold is from Leipzig Germany and is a typography and author. Born in 1902, Tschichold trained as a calligrapher and designer at the Leipzig Academy of Graphic Arts and Book Production from the ages of 17 and 19 then began freelancing as a lettering artist and designer. He was hired at a printing firm to draw page layouts for the typesetters. While working there, he visited a Bauhaus exhibition that drew him into the new Modernist movement. A couple of years later, Tschichold joined…
Maurizio Anseri was born in 1969, Loano, Italy. Born in Loiano, Italy in 1969, Maurizio Anzeri studied Sculpture and Graphic Design at the Camberwell College of Fine Arts. Right now, he lives and works in London, England Anseri uses found photographs and embroidery skills to create subtly sculptural pieces in which strangers are given new identities. This adds to the mystery and complex to his work. He sees photographic portraits and landscapes, exploring them in order to layer then with his…
Researching the idea behind Mr. Meyer’s project helped me understand his project and why his items were appealing. Fred Meyer used his descriptions to tell a story for every item that he was selling on the internet. It was apparent that his goal was to attract buyers who wanted to be a part of his journey and his experience, not just a purchase. Why else would anyone purchase an open box of taco shells from a random person? His project seemed less about making money and more about inviting…
advertisements for upcoming or present attractions, intern through media industries, or display my works in a popular art gallery. All these special and rare possibilities will help me integrate within the art society. It will help me form the basis of communication, so that I can become more productive in the media industry. The importance of attending these spectacular events is to have an adequate experience for the competitive workforce. Although recently, I toured the facility of the Arts…
The product I chose to do for my topic is to create a Website and social media campaign. I used wixsite.com to create my website. In addition, I decided to create an informational blog website. The purpose of this website product is to identify a real-world audience who need resources about my topic. In my case, my audiences are aimed toward teenagers and young adults. My website include a “Home”, “How Does Social Media Affect Body Image?”, “Organizations”, “Share”, “About/Contact”, and…
she finds a different one that will work. Once again, the stick does not go all the way through the hole in the cube. Finally, she realizes that there is something blocking the other stick from fitting all the way through the hole. She changes the design of her machine to fit her personal theory that if there are no ribbed cylinders on the side sticks, the stick will go through the holes of each cube. She tries one more time to fit the stick into the hole. Again, the stick does not go all the…
Two professors, Bill Burnett and Dave Evans, originally created a life design class at Stanford to help students overcome the many dysfunctional beliefs about how your life should be lived by helping them through multiple steps to take control and design their own lives. Many students loved the class as well as other students who did not attend Stanford and because of what they were teaching gained popularity, they took the class and wrote it as a book called Designing Your Life: How to Build A…
Typography chapter beings with the history and the philosophical approached from John Lewis. Typography is compared with architect on how classic forms are developed. Typography has focused on aspects of the overall layout: use simple typefaces, use typefaces appropriate for the amount of reading to be done, use mixed case, control line length, use single spacing, and users prefer sans serif typefaces. In the chapter, she mentioned how the modern typeface is a thick and thin, and crisp serif.…
Ethos Statement When I first started at Concordia University three years ago, I thought design had to do with anything with fashion and print based media. I never thought I would of have taught me how to use machinery, crafting and sewing techniques. Originally, I wanted to focus my career path on graphic design, but with further studies with the help of this program I can know saw I can do a little bit of everything. Being a designer to means that I can take what people see in their minds and…