Commodity fetishism

originally considered products but have had a monetary value placed on them and become a commodity for the purpose of making a profit. Social media in its capitalist form reduces its users to the position of consumers of “advertising and commodities”, as these social media consumers become commodities themselves by being sold as an audience to the social media’s advertising clients. (Fuchs, 3.5). The commodity is the cell or basic unit of capitalistic profit making and this process of…

As soon as the mass media appeared, many of the scholarly researchers brought advanced theories on popular culture. Thesis emerged and each one was a probe to give an in-depth understanding of the audience reactions to media texts and cultural artifacts. This essay will attempt to comparing and contrasting the Frankfurt School and the Birmingham School, two key theories that helped unlock and unveil structural codes of media texts. Both schools, shaped by particular historical conditions,…

each other without having some sort of help. The reflects the proletariat’s struggle to maintain freedom and individuality while the bourgeoisie has all this time, and are free to do as the want. The couple is experiencing, as Marx would say, commodity fetishism. The are made to put value into things that have no objective value. They put value into speaking with Martin, telling him about their day and conversing with him as if he has value. When in reality he is charging them to be there, he…

Fieldwork challenges are salient in both of Mendoza (2008) and Peterson (2011), as both of them have worked with the youth and in classroom setting, and deconstructed presuppositions that both had or encountered. What is interesting, and perhaps related to my situation, is that Mendoza was categorized as doing “auto-ethnography”, which is in my case critical, and thus not showcasing my optionality will be detrimental to my research. Starting with a surface deconstruction of the sign system used…

In order to appreciate the central Marxian conception of the dialectic, we must first in the words of Vladimir Lenin, “understand Hegel first”. The main idea of dialectic is the centrality of contradiction, which dialectics believe exist in reality and that the most appropriate way to understand reality is to study the development of those contradictions. Additionally, Hegel used the idea of contradiction to understand historical change and believe that these contradictions could be worked out…

POPULAR CULTURE Nuray ÖZTÜRK 110111041 Criticism of Capitalism and Patriarchy In Popular Culture ÖZTÜRK 2 The concept of culture and popular is need to be known in order to understand popular culture totally. Thus, the creator of these concepts should be taken into consideration. Undoubtedly this creator is human being. People live in society as communities and they create culture and it occurs both as material and intellectual (Erdoğan,1). Traditions, eating and wearing styles, religions,…

Also, with the use of celebrity’s it has made their brand more valuable and desirable with the celebrity image emending into the consumers minds which results to the consumer associating the endorser with Nike’s products. Furthermore, commodity fetishism describes that the value of a certain object does not necessarily come from the labour that created the object or how the object is used but from the feeling that the object grants you, in other words the identity. Nike is a company that has…

Sara Elizabeth Peets Karl Marx and the Communist English 4 Karl Marx and the Communist Communism. First known as Marxism, later changed the name to Communism due to the practices, that were just performed like Communism. Communism is a political theory obtained and formed in 1844 by Karl Marx, supporting class war and leading to a society in which all property is publicly owned and operated, and also each person is paid according to their abilities and needs. Karl Marx had a desire for this…

Marx uses his theory of historical materialism to justify his idea that class systems lead to conflict. “Historical materialism” is an approach to the study human beings that understands economic conditions as the real drivers of the development of human society. Society changes as the economy changes. As Marx states, "the previous feudal or guild organization of history…now no longer sufficed for the growing wants of the new markets”1. Therefore, a new class system can be formed as people use…

Karl Marx and Fredrich Engel’s The Communist Manifesto (1848) is one of the most historically and politically significant texts of modern history. The manifesto expertly gives context to the rise of the newly emergent economic system of capitalism, as well as exposes many of its current flaws, and even makes predictions about the progression and fall of capitalism. Marx and Engels accurately predicted the economic class struggle and income inequality even 40 years before the gilded age. The…