Commodity fetishism

As per Marx, commodities have value, representing their intrinsic utility as well as a quantity of human labor related to the given commodities. A thing can have a use value, which “being limited by the physical properties of the commodity, has no existence apart from that commodity,” and an exchange value, “the proportion in which values in use of one sort are exchanged for those of another sort…

Branding is how the world of consumerism is revolved around. Consumers in modern day society would purchase a brand depending on the reliability and also depending on the name also. People tend to form brand loyalties allowing them to trust a particular manufacturer. Branding began in an early era in ancient Babylon to entice buyers to purchase goods that had arrived in on ships to allow their goods to differentiate from the others (Quote Website). In the 13th Century in Magna Carta when there…

invested in the practice of commodity fetishism. The film showed the culture of China being one where people are obsessed with the idea of what these items mean in western culture. The Chinese in the film were infatuated with trying to emulate western culture at any cost. Which is the reason that there have been so many fake brands that circulate in China and make these people feel as if they are worth more than the other people. A great example of commodity fetishism in this movie is when they…

all other aspects of musical practice insignificant. Gramit utilizes the works of Karl Marx in his analysis of commodities as veils over social relations to provide perspective on how musicologists have divorced all aspects of the music making process from the music. The second chapter, “Commodity-Form, Disavowal, and Practices of Music Theory,” Henry Klumpenhouwer argues that “fetishism” is expressed in music theory, in that the value of music arises from its material characteristics, and not…

biology and legality. Further, my kinship chart relates to Karl Marx’s idea of the commodity fetish, in which relatives from my kinship tree were victims of such unjust and unreciprocated labor. Lastly, Marcel Mauss’ concept of gift exchange is stressed in relationships, and thus in my kinship, gift exchanges are a method of reciprocity and exchange also, forming to this a part in society based around commodity…

Marx’s criticism influenced our interactions with commodities in terms of how we determine the value between products in our capitalist economy. Marx’s theory on Fetishism of commodities explains that products of human labor have a distinct value to them which affects social relations in our society. According to Marx, the Bourgeoisie control production therefore the products that they create from human labor have a distinct value based on how much labor is used so a good does not have value…

the culture industry by rejecting foreign opinions against mass produced culture and encouraging conformist behaviours. Through culture industry, there is a rise of commodity fetishism and dehumanization caused by the capitalist society. Relationships between the industry and the consumers are formed demonstrating that commodity fetishism becomes a power structured ideology. Thus, Dominant hegemonic groups have the power to construct ideologies that allows the public to accept differential…

However, accuse me of being a Marxist defined ‘Commodity Fetishist’ on some level, and I will be lying if I don’t agree. As an avid shoe lover and collector, I do attach a somewhat silly importance to my shoe collection. I fetishize my shoes, meaning that I elevate them to a level above food, shelter and clothing, to put it mildly. Owning a pair of towering Blahnik’s (even a good ol’ high street brand will suffice on my budget!!) makes me feel invincible, like the sexiest, most desirable woman…

explore the theory of Karl Marx and consumerism, as well as the idea of femininity being a spectacle itself within society. The first example of feminine identity being represented within The Ladies’ Paradise ([1883]2012) is the idea of women as a commodity: ‘It was Woman the shops were competing for so fiercely, it was Woman they were continually snaring with their bargains, after dazing her with their displays’ (Zola, [1883]2012, p.76). The fact that these women are being targeted by the…

a brand. Marx’s commodity fetishism is a very good theory to describe the relation between Apple and their customers. Fetishism can be traced back to primitive society. Primitive society had low levels of productivity. People could not understand the natural phenomena scientifically, so they adore natural phenomena, which could have significant impact on people's life and production. Marx's analyzed commodity theory and found that there is a mystique, which is hidden in commodities. Marx thinks…