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    Heading Towards Future Accenture recently conducted an international study of 10,000 consumers which found that 80% of drivers seeking to purchase a new car are using digital technology to research their buying preferences, and nearly two-thirds (62%) are initiating the car-buying process online, including consulting social media channels, before entering a dealership. As the sales collapsed in UK, the luxury car brands have as a replacement for turned towards emerging markets for growth. The…

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    Lenovo Marketing Strategy

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    Introduction: As we all know, Internet become a necessity in the past few decades. People cannot live without it. Therefore, more and more internet-capable devices have been invented such as iPad, smart phones. This phenomenon also motivated a number of companies to transform their uni-operational policies into multi-operational policies. And most of them invent and manufacture diverse internet-enabled products instead of just produce desktop computer. Lenovo is one of these companies. It is a…

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    Introduction Internet Recruiting are now one of the largest staffing solution in this century. Internet recruiting is the process of scouting actively job seekers and workforce seekers that provide solutions to both ends. We take two companies as our reference in this assignment which is Kelly Services and Monster.com. Kelly Services is an American listed staffing solutions company that operated in more than 37 countries that headquartered in Troy, Michigan. It provides staffing replacement from…

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    They can use to manage and improve their businesses. It will happen when products and services meet the expectation of the consumers on the website. This information influences the expectation and gives them will increase the profitability of that e-commerce company.…

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    A few years ago, no one even knew what an iPad was. Not too many people owned a standard tablet. Now, it is more common to see people reading on tablets instead of inside books. Thanks to the iPad and other tablets, the Kindle ebooks app and iBooks are now widely used. The popularity of e-readers has eliminated many long-standing bookstores because more people prefer instant access to the books they want to read. With a tablet like the iPad, it is really important to take good care of it. Even…

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    Amazon Acquisition Essay

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    Abubakar Adamu Fanda 20144173 Dr Babeet Gupta Business Policy and Strategy Amazon’s recent acquisition of Souq company This study is about the acquisition of souq.com by Amazon Inc. this study assesses the details of the acquisition, it’s benefits, reasons that led to this acquisition and also the strategies that company intends to use to lead the company forward. This study will include the strategic aspects of any acquisition looking to succeed which are; a) Environmental assessment. b)…

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    1. Google's decision to enter the China and the risks they ignored. At a board meeting, in 2005 Google decided to enter China in an attempt to capture the 2nd largest economy in the world and a market oriented economy with speedily growing private sector. Google first announced a Chinese version of Google.com in 2000 operated in California i.e. outside of China. The Google.com was translated to Chinese from US version and thus the speed of the search engine was slow. Google made this decision…

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    PEST Analysis: Gap Inc.

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    PEST Analysis Political There is a stable political environment in United State, and less barriers to restrict the market expansion of GAP Inc., so it can expand its business in local area conveniently. Moreover, sales tax has also applied to online shopping website in 2017 such as Amazon. Some parts of the products of GAP Inc. such as clothes, accessories, shoes etc. have sold in Amazon.com, and therefore the customers may select to purchase from the official online website of GAP Inc. after…

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    The telecommunications industry, including the clients, customers and all stakeholders that support it, have witnessed the immense growth and important responsibilities in today’s market, needs and demands. The hierarchy of leadership and ownership has also experienced substantial changes and innovation. Public and state-owned businesses are being dominated by private companies that have competitive impact on the whole industry and international communities (Costea 2006, p. 144; Investopedia…

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