Columbia Records

Gum is a fairly useless product. In the grand scheme of consumerism, very few products are as nonessential. But yet, we are all guilty of purchasing a pack of gum. While choosing what gum to buy is based largely on habit, Extra is attempting to change that. In one their latest, and most successful, commercial, Extra appeals to our primal desires for love and companionship in order to sell a two-dollar pack of gum. However, while this relationship has aesthetic qualities and makes the viewer…

Produce: cause to make something happen or come into existence. Music producers from all around the world are known to guide the process of making an album or a song creatively. This role is crucial to the making of albums, as fans will listen to projects and not realize the miniscule micromanaging necessary to create a specific sound and atmosphere (Dan Connor). They are the directors of the movie known as music (Ek), and they usually never stand in the spotlight. According to Dan Connor, a…

Rhetorical Analysis “A Second Chance” Extra Gum created the commercial A Second Chance to tell a love story between two adults who knew each other since kindergarten and drifted apart; by the end of the commercial their story becomes a full circle when it ends with a proposal. Extra Gum uses this anecdote to appeal to the audience by creating a purpose, tone, and uses pathos that reaches the audience. The intended audience of this commercial are young adults and adults who may be going through…

In March of 2007 Wrigley released the new gum called 5 Gum. What made this gum different and exciting was its ads. The advertisements were dark, loud, and mysterious. The set of commercials for all of the flavors are reminiscent of a dystopian Willy Wonka inspired testing facility, they left the consumer wanting to see more of the world and share it with others. The commercial titled Lush presents their tropical version of the gum, taking place in a testing facility with an indoor tropical…

Many people see the music industry as something you achieve on your own; starting from the bottom, up. That’s how many Americans do it anyways, but foreign countries do it differently. People talk about N SYNC and the Backstreet Boys being formed by companies and not by knowledge of the other members before that. Some people criticize companies for that, and say it’s not right or it’s not the “American” way. South Korea’s music industry has kids audition and enter training camps to be able to…

Basically, one would be able to find themselves in a fitting band, whether it was with a town weirdo or a geek. Indie introduced a way to include everyone who wanted to be a part of rock music (Cohen 1). During the 2000s, the worry to sign with record deals came to a halt when the indie community favorited their acts with digital downloading. This change started with the bank Wilco, when they released their album Yankee Hotel Foxtrot for free. This was a bold move to not only get their name…

part of an R&B group called Envy but the band sadly parted ways in 2000. He was then signed by Columbia Records, only to find his album project being disappointingly shelved for more than a year, prompting him to leave the company empty-handed. However, a song which was supposed to appear on the album led to his future in music. R 'n' B artist Marques Houston heard the song "That Girl" and decided to record it for his own album. Since then, Ne-Yo earned the title of being one of the most-sought…

On the morning of January 28, 1986, at 11:39 a.m., President Ronald Reagan sat in the Oval Office with his team of advisors putting the finishing touches on his State of the Union speech, which was slated to occur that evening (Cannon, “Challenger Disaster”). At this same moment in Cape Canaveral, Florida, the space shuttle Challenger began its launch. However, this spacecraft would never exit our atmosphere; 73 seconds after liftoff, it exploded, killing all seven passengers (“Challenger…

On the contrary, critics argue that funding of space exploration has some drawbacks. Most people believe that NASA’s activities consume too much taxpayer money from the U.S. Federal Reserve. The public also believes that NASA’s $17.647 billion budget on space technology is not being justified neither does it reap any benefits. However, this is a completely false allegation. NASA’s projects do not require a lot of funding as people think. According to Piantadosi (2012), “NASA’s large federal and…

Contemporary English playwright Tom Stoppard’s The Real Inspector Hound (1968) not only stands as a successor to Restoration playwright Richard Sheridan’s The Critic (1781) but does so without appearing as a mere doppelgänger and, instead, adds a new sense of depth with a critique of critics brought about by madness and facing one’s identity. The parallels drawn between the two plays do not mimic one another so much as present a multitude of ideas in a similar fashion. One of the major…