Color psychology

Color has been around us and even exists in educational setting. Previous studies show the debilitating effect of red on challenging mental tasks (e.g., IQ Test). Here, we hypothesized that perceiving red—a harsh color, will result in lower test scores. There were 32 university students (12 men, 20 women) in the present work. They were randomly assigned to red, blue, and white test papers. Results showed a higher group means from the red test paper condition. This discrepancy is likely due to…

Stroop Effect: Color and Word Naming John Ridley (J.R.) Stroop, as described by C. Macleod (1991), was born into a farming community and was not expected to live past infancy, so he was sheltered by his family to protect him. Due to not having to do heavy farm work, Stroop focused on his education and graduated top of his class. He eventually received his Ph.D. in Experimental Psychology. Stroop performed the Stroop effect experiment as his dissertation, which was then actually not rediscovered…

forms of synesthesia, all of which involve different combinations of sensory experiences. Grapheme-color synesthesia is the most common form, with 60% of synesthetes possessing this type. In grapheme-color synesthesia, symbols are perceived in different colors. For example, the letter “A” is commonly associated with the color red among synesthetes. A pop-out test can be used to determine grapheme-color synesthesia. In this test, similar looking symbols, such as 2’s and 5’s or q’s and p’s, are…

this brochure is covered with text to essentially use reverse psychology in order to persuade the reader to purchase a dining plan. I think this image of dirty dishes with the text “You don’t have time for this” serves as a really good eye catcher but because these two images are both on the front page, it doesn’t allow them to reach their full potential in pulling the reader in because there is a lot going on with images, text and colors. The final picture inside the St. Thomas brochure is the…

synesthesia including Billy Joel, Vincent Van Gogh, Kanye West, Pharrell Williams, and Duke Ellington (WC #4). However, some people with sound-color synesthesia, their musical ability may be affected by their synthetic experience.A person will see a sound as a color when hearing a sound. This makes it difficult for the musician to see their music, with colors…

INTRODUCTION Why is the red color in the stop sign and why does green mean "go"? Why does the bride wear white, and black is the color of mourning and sadness? Why does an optimist see the world in bright colors and a romantic person pursues the "blue dream"? This work discusses color and its place in culture. A lot of things in the reality surrounding us we perceive by means of colors and through them. Color terms bear in themselves much more information than it might seem at first glance.…

companies. The main goal of Bath and Body Works is to increase their sales using different marketing techniques such as changing the labels of their products to make it look more expensive, using different scents to attract people, and using bright colors on their products. Bath and Body Works many marketing strategies manage to pull in all sorts of customers with theses techniques. While one of their techniques might not pull in a customer another one of their strategies might. Companies, like…

shapes. The artist used organic shapes, which drew on Persian and Moorish traditions to rival the shimmering effect of Favrile glass. Zsolnay used high quality and innovative designs. The smallest details of Zsolnay are amazing, the pottery, Hungary colors contrast from dark purple to light, dark blue gives the illusion to me of an eggplant figure. I found in my researches that the name of this vase is “Momentary Vase” not only “Vase” like in the article from the…

Regarding to the door, its dullness and senility of white contrast with the left-hand door. Its numerous separated thin scratches and darkened edges provide a mood of void and loneliness. Moreover, they intimated the artist’s motions which embedded his psychology. On the contrary, when the audience follows the “Look Inside” sign carved on its bottom left corner, he will find an untitled painting by Susan Weil. Her childish crude brushstrokes constructed a joyful scene of five men’s reunion on a…

stimulating people 's senses to generate a visual feast, such as poster, advertising, photography, sculpture, film, music and game. These forms of presentation use elements including the theory of colours, advertising, semiotics, philosophy and psychology. Using a poster(see…