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The ad I selected is a Lay’s Kettle Cooked Jalapeno chip advertisement printed in People Magazine. The ad depicts a garage band with three members while the bottom shows the actual chip product. The overall message of the ad (explained further below) works with the design principles to create a bold unique message for the customer. For starters, I believe this ad is targeted towards the average young/middle-aged person. The message of the ad is to avoid a “plain” life and add some excitement…

When looking up examples of smart public relations campaigns by companies, one of the more interesting examples that I found was with a company called Innocent Drinks. Looking at the about section of Innocent’s website entitled “our story”, the company sums up both their tone in how they communicate with their audience and what they do by writing “hello we’re innocent …and we're here to make it easy for people to do themselves some good (whilst making it taste nice too),” (our story). The…

Pepsi’s commercial including Kendall Jenner appeals to viewers via logos through logical fallacies. Specifically, they are using emotion, authority, and popularity to sell their soda. The point of my paper is to explain how Pepsi tries to attract viewers attention in this commercial. After reading my paper, I want my readers to have a better understanding of the tactics that Pepsi uses in this commercial. Before choosing my final topic, I pondered using a commercial about domestic violence, a…

Marketing Coca-Cola There is a distinct difference between days of old and modern times in the beverage industry. The Coke of today is not our founder’s Coke and it cannot afford to be. The Norman Rockwell days of Coca-Cola are gone, but Coke must not forget that the ethics of that era should be retained within the company’s core values. In order for Coke to stay ahead, and in order to regain control of the majority portion of the beverage market, Coke to step back and reevaluate the company,…

In retrospect, I remember opening the refrigerator and was about to take a sip of that red bull. Out of nowhere I heard someone called my name really loud; “Leeeee!”. My father was the one who yelled at me and quickly took the red bull away from my hand. Even until this day, I never knew why he took away the away and won’t let me drink it. I always thought he yelled at me because he was attempting to protect his drink from me; from drinking it. As I grew up, taking health class made me realized…

Negative Effects of Sugary Beverages It is summertime, one of the hottest days of the season and it is like a sauna outside due to the humidity. In the refrigerator a nice cold Pepsi is just waiting to be popped open and poured into a glass of ice. The fizzy drink is simply waiting to be consumed! Wipe the sweat from the brow, sit back and unwind while savoring the cold beverage. Countless amounts of people do not realize what these sugary beverages do to our body. These sugary beverages are:…

1. Why, historically, has the soft drink industry been so profitable? a. The soft drink industry has been so profitable because of various reasons. One is because both Pepsi and Coke have been able to take advantage of niche markets where there was a higher per capita. These were areas where people were drinking the most soda and it allowed both companies to produce at high volumes, increasing the profitability. There has also been such a high demand for soft drinks and sales topped those of any…

The only sound in the world is the one of waves crashing against the hot sand. The only smell is one of salt in the air. You feel the hot sensation of your skin under the blazing sun. This heavenly scene stresses emotion, nature, and a simple lifestyle. Those are three emphases of Romanticism, a powerful theme that values the natural world above reason and logic. In Romantic works, trees, mountains, and lakes are not only commonly seen, but have a restorative power on the soul. Romanticism,…

1.) How does the maple syrup industry reflect what we learned in class about cartels? Describe what makes FPAQs maple syrup so special (i.e., uniquely differentiated) FPAQs maple syrup is special because there are cartels of maple syrup that set the prices and negotiate with buyers. It is uniquely different because of the different seasons of maple syrup collection. With this, there is a stable market to sell maple syrup. Reference the definition of cartels and joint-profit maximization As…

Case 1 – Nestle - The Infant Formula Controversy Lydia Fontanez MGMT-539 Dr. Kay Green January 13, 2018 Case 1 – Nestle the Infant Formula Controversy Summary: This case study presents a problem the company Nestle encountered in 1974 where a British journalists wrote and published a report suggesting that the infant powder milk formula had contributed to the dead and malnutrition of infants from third world countries. The charges focused on the marketing of the product, which…