Cola

Name- Tizeta Rustin Class- English 1101 Instructor- Dr. Buell Wisner Date- 09/24/2017 Analyzing “Advertisements R Us” by Melissa Rubin The analysis by Melissa Rubin’s on the 1950 Coca-Cola advertisement allows readers to identify the main point of the ads easier. She specifically helps the reader understand what audience the ad wants to have or attract, the message of the ad, and what the significance of the ad. She lightens up numerous points about…

Background American Express was among the first few organizations to launch a successful cause related marketing campaign and raise funds about $1.7 million for the Statute of Liberty restoration project. In a competitive market, where every organization is working hard towards winning their customer’s loyalty and employee’s morale, Cause-related marketing (CRM) help organizations gear up towards building a differentiating image. According to a study (Varadarajan & Menon) published, CRM is a…

Love, Joanna. “From Cautionary Chart-Topper to Friendly Beverage Anthem: Michael Jackson’s “Billie Jean” and Pepsi’s “Choice of a New Generation” Television Campaign”. Journal of the Society for American Music 9, no. 2 (2015): 178-203. Source: Journal. This peer reviewed article focuses on the incorporation of contemporary music into advertisements, as a mean of catering to social groups that the music targets. In 1984, the instrumental features of “Billie Jean” were used for commercial…

Diageo made 1 entry attempt prior to Rowson’s Reserve. In Diageo’s first attempt to enter the market they had a joint venture with home a company, Radico Khaitan. Unfortunately, Diageo and Radico Khaitan’s partnership was unsuccessful and they were only able to release one whisky, Masterstroke, which was deemed a failure. Judging by the Diageo president’s emphasis of the new taste, packaging and unique synchrony to the Indian palate it is clear that Dieageo’s previous attempt with Masterstroke…

They stare into each other’s eyes as the sweetness of gum rushes through their mouth. The advertisement for Extra Gum, “The Story of Sarah and Juan” displays a sweet story two people falling in love as the years pass. The commercial begins with a smitten high school girl offering her crush a piece of gum. Juan doodles cartoons on the gum wrappers as their relationship grows deeper. When watching this advertisement for the first time, my heart felt so warm. The story is not only built around love…

Taking a deeper look into an ad is something that most people don’t do. Most the time the consumer just looks at the ad and tries to see what the company is talking about and how it might work for the consumer. But looking more in depth on an ad can really help the consumer understand the product better than they did before. Absolut came out with their Pear flavor in 2007. In their ad for this new flavor, they show it off with a black backdrop and a green snake that has eaten a pear. In this ad,…

II.1. How did Lion Capital and Blackstone Group syndicate? Before collaborating in the Orangina deal, Lion and Blackstone had teamed up with two another partners, Constellation Brands and Brown-Forman once time in the Allied Domecq, which hold some brands such as Beefeater gin and Stolichnaya vodka. Although at the end, that deal was abandoned; both two firms had leaved a good impression to the other. Blitzed, a senior managing director at the Blackstone Group’s London office said “We’d…

In the town of Pézenas, the history of Domains Paul Mas begins at Château Paul Mas in Conas hamlet. With the acquisition in Montagnac of the vineyard of Nicole and the organic vineyard Mas des Tannes, the Paul Mas domains were developing. Auguste Mas, the great-grandfather of Jean-Claude Mas (the current owner), bought in 1892 his first vineyards with the acquisition of 9 hectares of vines in the Mas de Bicq, close to Montagnac. His son Raymond bought in 1934 15 hectares to the Domaine…

Tequila: Where It Comes From and How It’s Made Whiskey, Vodka, Rum, these are some of the alcoholic beverages that can be produced anywhere in the world. Tequila, however, is only cultivated, distilled and aged from a certain part of Mexico. Tequila is only made in Jalisco, Mexico. Only the spirit made from blue agave, grown in Jalisco, Mexico can be labeled as Tequila. There are two versions of tequila, añejo and reposado. Each of these versions are made sure that they are aged the correct…

Starting with the Margarita, Agua de Ajamica and Pecante de la Casa - we will guide you through a definitive list of the Mexican alcoholic cocktails and we will teach you to mix each and single one of those with a mastery native to a long-time bartender! Our bartender, Jonathan Whiskers knows what he's talking about, as he's been working the magic at our restaurant's bar desk for the last 10 years! So, let's start our acquaintance with Mexico's ultimate drinks with: #1: Book club sangria…