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    Real Fruit Bubble Tea is a franchise that originated in Toronto, Ontario in 2002. They established their first location within Pacific Mall, which is the largest Asian supermarket on the border of Toronto. Although there were many bubble tea competitors within the vicinity, they were able to differentiate themselves by mastering the craft of using real fruit in their drinks. To this day, that is the primary feature that distinguishes them from competitors, such as ChaTime and Ten Ren’s. Real…

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    Coconut Oil Competitors

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    The product I chose to rebrand is Nutiva coconut oil from a cooking oil for organic food buyers to multi purpose beauty product for college aged females. Expanding the market from who its traditionally sold to, natural and organic food buyers, to college aged females interested in natural beauty products and saving money. Because of the multipurpose usage of this product she could make great use of Coconut oil many ways in her daily beauty regimen such as make up remover, shaving lotion, skin…

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    Co. Opmart PEST Analysis

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    In recent years, the living standard has increased significantly in Viet Nam, resulting the higher demand. Going along with that trend, the retail suppliers have been ceaselessly launched to meet that demand, and Co.opmart is known as the national biggest retail supermarket established in 1996 in Viet Nam. Currently, this firm has expanded its market to nearly 82 retailer stores in Viet Nam. Vision and mission: “With dedication and desire, Co.opmart always tries to be the leading supermarket…

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    Ghana is considered to be one of the more stable countries in West Africa. Once known as the “gold coast”, Ghana is the second largest producer of gold in Africa. They are also the world’s second largest producer of cocoa beans. Roughly 69% of the land in Ghana is being used for agricultural purposes. Agricultural productivity contributes substantially to an overall economic development of a country. They have a population of about 28 million people with majority of them under the age of 25.…

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    Poor performance by Starbucks in the Saudi Arabian market has led to the reexamination of the strategies employed to refresh the business in KSA. To begin with, the development of a new competitive advantage is primary to the success of the business in light of increased competition in the industry. The Saudi business environment portends growth for the company, but the firm must invent a strong plan to navigate the market. The competitive advantage should incorporate differentiation strategies…

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    Bottled Beer

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    Beer is defined as the alcoholic beverage obtained through the yeast fermentation of malted cereals with added hops [1]. Quality factors are extremely important to take into account in beer production due to the fact that consumers preferences have been constantly changing and, nowadays, they are demanding more premium products [2]. Amongst the most significant quality components to focus on are the visual attributes such as foam stability, foam texture which is given by the bubbles size, colour…

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    1.0 Introduction of Samsung Samsung founder by Lee Byung-Chull in year 1938. As a trading company Lee Byung-Chull was establish a trade export company in Korea. Samsung have been exporting selling fish, vegetables and fruits to the China. After several decades, Samsung had flour mills and confectionery machines and became a co-operation in 1951. From 1958 onwards, Samsung began into other industries such as a financial media, chemicals and ship building throughout the 1970’s.samsung…

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    producing quality products with suitable health and security scope, this is the reason why customers belief on the products due. Nestle Company also produced more than 10 products mix to fulfill different customer's need and want, such as cereals, coffee, water, infant foods yogurts, and healthcare nutrition. Actually the multinational company has the potential to get the attention from more customers than those local companies. Then, Nestle company also adapt the new high-tech technology in…

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    One of the fiercest battles between brands through the years is the battle between Coke and Pepsi. How effectively these brands market their products determine their market share. We learned in our lesson that a brands marketing strategy is comprised several components called a marketing mix. The marketing mix is composed of four areas; product, price, placement and promotion. Through many years of success and failure these brands are ripe with illustrations of marketing successes and…

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    INTRODUCTION Our group was chosen Beryl’s Chocolate and Confectionary as our company visit to accomplish our assignment. We visited that company on 17 October 2014 at Friday. We chosen Beryl’s because we want to know the process to make chocolate and what factors that company was sustainable. Beryl’s Chocolate and Confectionary Sdn Bhd (Beryl’s) was established in 1995. The first placement of Beryl’s Chocolate is in Desa Serdang, Selangor. At the first, Beryl’s Chocolate only introduces three…

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