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    Oreo Case Study

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    Summary The video is about the worldwide famous cookie that everyone loves, the Oreo. Oreo is over 95 years old and is famous across many countries. It is a truly global product. The famous cookie is a mixture of two biscuits with a layer of cream in the middle. The popular brand has reached countries like the North America, South American, Asian, and many more. A few reasons why the cookie has become so popular is because Oreo made adjustments to the product, packaging, and promotion. Main…

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    A Conversation Between Gladwell and Park: I walked into MoMA today. An Andy Warhol portrait of Campbell’s Soup Cans from 1962 hovered over my head. The different labels of the Campbell cans creates the defining image of the Warhol copyright. The 32 different canvases of soup cans are varied only by the label on the front of each can. Warhol points out in his work that he “mimicked the repetition and uniformity of advertising by carefully reproducing the same image across each individual canvas”…

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    Howard Schultz, chairman and CEO of the international coffee-giant Starbucks, makes his point clear that it is the collective goal to create a “world-class company with a conscience” (Starbucks Corporation, n.d.). There is no doubt that the progress made by Starbucks Corporation has led the way to how businesses involve themselves and address community and social concerns, both on a national and global level. Traditionally, a corporation is run solely to make a profit. However, Starbucks seem to…

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    Mimi grew up in China and is able to speak both Mandarin and a local dialect. The fact that Hathaway Jones is opening up stores in Beijing, Shanghai, and Guangzhou her ability to speak these two languages could be highly beneficial as much of the business sector in all of these cities speaks Mandarin. Mimi has also successfully relaunched two different company brands, which Hathaway and Jones is in the need of doing in the near future. In addition to this she worked in the West Coast Regional…

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    A Cafecito Story is a story of love, coffee, and hope. Based on Miguel and Carmen’s small coffee farm in their native Dominican Republic, A Cafecito Story shows how the return to the traditional methods of shade-grown coffee can rejuvenate and fix up the landscape and human culture. In Central America, coffee is the second most important export after oil. A Cafecito Story tells the story of an important beverage that brings nations together and unites people in trade. The story starts out from…

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    Green Tea Questionnaire

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    This chapter analyzes the collected data on a different aspect related to the satisfaction level and the awareness about the green tea among the population (ref. Appendix). The result and analysis pertaining to various objectives of the study have been presented in this chapter. The above data in table 4.1.1 and fig. 4.1.1 shows that 54% of the respondents from the age group 20-30 years who mostly preferred Green tea while 24% is preferred by the age group 30-40 years and 13% by below 20 years…

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    As the demands increased, other countries started pursuing the way to have their own plantations of coffee to grow and export coffee. Trade was why tea was important to China’s economy and countries like Britain and Portugal imported tea. Because China became an important place for trade, many countries were fighting over the rights to place ports in China to guarantee…

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    Rebranding Strategy- Jamba Juice Jamba Juice is headquartered in San Francisco, California and “is the largest standalone smoothie chain in America” (Tribune Media Wire, 2015) Founded in 1990, Jamba Juice led the healthy drink movement. According to Google Finance, the company has 800 locations in 26 states. Its current products include “whole fruit smoothies, squeezed juices and juice blends, Energy Bowls, and a range of food items including, hot oatmeal, breakfast wraps, sandwiches, Artisan…

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    Fruit Smoothie Recipes

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    Fruit Smoothie Recipes By Stephanie Taylor Jul 19, 2011 The smoothie is a blended beverage loved by adults and children. The delectable drink is found everywhere from health food markets to coffee shops. Because smoothies are easy to make, they become popular beverage that you can make yourself at home. Smoothies can be both a tasty desert and an excellent source of needed vitamins and minerals and most of them are absolutely fat free. Literally hundreds of smoothie recipes are available on the…

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    Ephedra Research Paper

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    If you're one of those people that have tried "everything" to lose weight, then chances are, you've actually come in contact with one or more products in this best and worst weight loss supplement list. Ephedra Ephedra contains an active ingredient called ephedrine that stimulates directly the central nervous system. Not only does it increase metabolism, it also increases heart rate and blood pressure. It can also lead to heart attacks, stroke, seizures, and heart rate irregularities. It has…

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