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    Peet's Coffee Case Study

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    Control Peet’s Coffee It has been requested that we audit for Peet’s Coffee and we have accepted this audit engagement. We will outline in this document the necessary steps to plan the audit we are going to perform for Peet’s Coffee. First, we must get an understanding of the client’s business. Peet’s Coffee is a publically traded company that was founded in 1966. The first Peet’s Coffee shop was located in Berkley, California and was ran by the owner and founder, Alfred Peet. Peet’s Coffee…

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    and grab a cup of coffee on their way to work, but at the same time, people really have no idea where the coffee they drink everyday originates from or who, how, where it’s produced. As the matter of fact, a farmer produces the coffee we drink on daily basis. According to the article “ The Coffee Connection”, Elizabeth Neuffer says, Behind every cup of a coffee Americans drink, there is a farmer like Santiago de la Rosa laboring to produce it’’. The truth of the matter is coffee is dominated by…

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    they want for a multitude of drink options. The flexibility and choices are two of Starbucks selling points to consumers. They also take time to roast each batch of coffee beans for a very specific time frame. They offer a lighter option called the blonde roast, a medium roast and dark roast. They have many different blends of coffee beans in each category that give specific aromas and taste but the medium…

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    Are you a coffee snob? In a world where coffee has as many choices, flavors, and variations as Willy Wonka’s Chocolate Factory, how do you truly know that your “brew” is the best? There are hugely successful companies that have achieved blockbuster success and gained financial windfalls around what some would say is nothing more than a simple cup of stained water made from ground beans. At six dollars a cup, they must be doing something right which is why some companies, such as Keurig, have…

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    Coffee makes the world go round, or so people say. From that little coffee shop down on the corner of the street with some abstract name and an atmosphere that just draws people in, to a choice of five Starbuck 's within five square miles of any given place, coffee is a part of the daily life of almost all Americans. Around 1.6 billion cups of coffee are consumed each day worldwide (Fairtrade, 2). And on top of that, an estimated 83 percent of American adults enjoy at least one good old cup of…

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    Coffee is grown mainly in sub-tropical regions including rainforests, and some plantations are grown in tropical savannahs. There are two ways to grow coffee — shade cultivation and sun cultivation, and two types of coffee grown commercially— robusta and higher quality arabica. Coffee was previously shade-grown, but now ‘sun cultivation’ is becoming more popular and widely used as it produces higher yields faster than shade cultivation. Producing coffee requires deforestation and land clearing.…

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    1) Keurig Coffee Machine Models The Keurig Coffee Machine was innovated because it tackled a few common household problems at once: daily waste of extra coffee, and different household members preferring different roasts, brands, and flavors. By allowing the user to create a singular cup of coffee quickly and easily, immense value was created. Though it has changed the lives of the consumer slightly, the real value lies in the monetary value of the machine, as it opened a new market for Keurig…

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    Less Is More Starbucks

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    option than attempting to do more and lessening the appearance of quality. In this case study, we are presented with a company built around selling coffee that expanded their product offerings, and watched their sales fall as a result. The key for Starbucks to regain their lost market share is returning to their roots by providing a superior coffee drinking experience and not focusing on trying to expand into the breakfast food market. In addition, Starbucks should implement a rigorous…

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    develop relationship with the 60 different countries that import Trung Nguyen’s coffee beans. Moreover, Trung Nguyen also provides a tight relationship with their employee and local community. The company project in the coffee industry could give 5,000 jobs for the local. Recently, Trung Nguyen has opened its sixth manufacture in Bac Giang province. The manufacture will drive at a capacity of more than 90 tons of coffee a day and provide more than 400 jobs. Therefore, the ethical commitment is a…

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    During the early 18th century, coffee plants were brought to America from Ethiopia. It wasn 't until after the Boston Tea Party that the actual coffee drink became popular when switching from tea to coffee. Coffee began to become apart of Americans daily schedule consuming an average of two cups of coffee per day for an average adult. Coffee house businesses around the world began to rise and would drag consumers in creating income and jobs. Coffee effects not only the business but also the…

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