Coca-Cola Zero

One of the biggest brands of the 21st century, Coca Cola is regarded as the most famous carbonated drink ever invented. The beverage was initially promoted as patent medicine but later gained popularity for its cola taste. The popular soft drink brand is known for it’s heritage contained in the logo, and its aspirational, fun-loving attitude portrayed through advertising. Coca-Cola began in 1886 Atlanta, where Dr John S. Pemberton’s curiosity led him to creating a caramel coloured liquid, which…

prodigious clientele when they use popularity to their advantage in their advertising campaigns. This effect is known as the “bandwagon” and is the most-used advertisement ploy in print ads. The use of this marketing approach is everywhere in this Coca-Cola advertisement; however, specific techniques are highlighted in this publication.…

1. The energy drink industry, largely dominated by Red Bull, is relatively new. One of the industry’s strengths is that it targets a select group of people so companies can focus their advertisements towards these people. Coca-Cola, for example, is a drink that is consumed by a wide variety of people, so their advertisements are very broad and focused on the product. Whereas, energy drink advertisements can focus on people and events centered around an active lifestyle. Another strength of…

Company and Product Background PepsiCo, Inc. was established due to the unification of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created by a pharmacist during the late 1890’s, and Frito-Lay, Inc. was founded by the merger of two already existing companies in 1932. Soon, the new company started to grow and increase their product portfolio. At this time, PepsiCo is one of the world’s a leading global food and beverage company (PEPSICO, 2015). They offer and successfully deliver a significant…

of a hype between millions of people when the Rock and Roller Cola War began. It was one of the most thrilling and long-lasting events in the eighties and nineties where Coca-Cola and Pepsi fought against each other to be the better company. This event all over the world brought in many celebrities and money. During this time, there was a colossal profit, many famous people participated, and they put a huge mark on history. Coca-Cola was created by pharmacist J.S. Pemberton about one hundred…

Coca-Cola has produced thousands of advertisements since the company’s creation with the goal of appealing to a broad range of consumers. Stylistically, Coca-Cola advertisements have changed over time, but their goal remains the same. This paper will use two Coca-Cola advertisements, one released in the United States in 1886 and the other in The Netherlands in May 2015, to discuss the delicate balance between using generalized advertisements compared to a more personalized style. Both of the…

Explain the relative competitive positions of DPS, Coke, and Pepsi? DPS competitive position is the various options DPS beverages provides to their consumers in respects to lower calorie beverages. DPS has a “market share of 40 percent in the non-cola carbonated soft drink category” (Harrison, 2011 p.3) including Mott’s, Snapple, Déjà Blue, Nantucket Nectars and Country Time. DPS also has a line of energy drinks including Hydrive Energy and Venom as well as Snapple Antioxidant water. Coke’s…

In the ad there is a small child who see’s the disgruntled mean Joe walking into the locker room and decides to offer him a bottle of Coca-Cola. This is an excellent use of pathos. The people watching this ad are more than likely going to feel bad for mean joe limping into the locker room despite his reputation as one of the biggest and meanest players in the NFL. Then to see this child…

experiment to see if caffeine affects a participant’s reaction time. The results will show if the drug (caffeine) has any effects on an individual. The hypothesis is that participants who had Caffeinated Cola will have a larger positive decrease in reaction time than the participants who drunk decaffeinated Cola and water. Results Table: The effect of a caffeinated drink and a decaffeinated drink in reaction time results Drink Mean of the before reaction time (mm) Mean of the after reaction…

As the main competitor for Coca Cola, these changes may have been necessary to remain relevant. Although the company is primarily known for its softdrinks, according to the company’s Mission statement, its goal is to “provide consumers around the world with delicious, affordable, convenient…