Coca-Cola Zero

The New Belgium Brewing Company has become one of the top 5 largest craft brewery in the United States, producing enormous amounts of barrels of bear per year with a distribution network that reaches more than 35 states (Rhodes, 2015). Based on research, New Belgium’s success has been driven by the alignment of its business model and operating model. Furthermore, the company’s model leverages high employee and community engagement to generate ground-breaking products that consumers take…

The best solution for MMBC to deal with this problem is to introduce a new product via brand extension, the Mountain Main Light, to target young drinkers. This is because light beer sales in the U.S. had been growing over the previous six years. Additionally, the company should aggressively market the new product with better marketing strategies. First, the company needs to create a new “light” formula with the same quality as Mountain Man Lager. MMBC should meticulously reformulate the new…

FOR IMMEDIATE RELEASE: Officially Sanctioned Elvis Festival Coming To Niagara Falls In 2017 NIAGARA FALLS, Ontario. (September 8th, 2016) – If you have a 'hunk o' burning love' for Elvis Presley, then you're about to be 'all shook up'. The Greg Frewin Theatre is partnering with ARB Productions to host the 1st Annual Niagara Falls Elvis Festival on Friday May 19th, through Sunday May 21st, 2017 at the Greg Frewin Theatre in Niagara Falls, ON. Due to the overwhelming interest and continued…

When drinking diet drinks who stops to wonder what it can cause and what it contains? Most Diet drinks have artificial sweeteners. Artificial sweeteners are sugar substitutes. Most artificial sweeteners are used to advertise losing weight. Additionally there has been a history of some artificial sweeteners backfiring. Yet some are still used today because it’s are cheaper to produce. Thus food and drug Administration should put stronger guidelines in place for artificial sweeteners for…

sweetened with saccharin or aspartame, cyclamate instead of sugar and it was believed to use in controlling weight. And technically help people lose weight and resist sugar-related diseases like diabetes and metabolic syndrome. Diet coke, Pepsi max, sprite zero, etc. it is almost very popular sugar-sweetened beverage has a “light” or a “diet” version on the market or on the store. Besides it is also proves that the carbonation of drinks is not related with the loss of bone mineral density. Some…

The world today uses all kinds of legal drugs such as alcohol, tobacco, and OTC (Over the Counter) drugs. They are popular all around the world especially with our youth today. Every day companies and alcohol brand are coming up with new flavors to increase their sales and get consumers to consume more alcohol. Our youth are even seeing their role models (e.g. celebrities and athletes) promote this alcohol brands in commercials, on the radio, and in magazines. Tobacco is also a drug that is…

The daily drinks that we consume has had an extreme past. What they used for, to having a affable gathering. In the book I read; A History of the World in 6 Glasses it talks about six different types of drinks nevertheless where they have come from. The world has changed immensely over these past couple of era’s. Whereas the way people did things in the past and the way people did things in the present are different. Such as the way people did things in the past were, having social classes…

Opportunities Association with less popular sports such as boxing, wrestling, and fencing would be a great opportunity for Gatorade. This will attract new consumers who are actually the fans of these less popular sports. If Gatorade starts manufacturing hydrating bottled water and energy drinks, it could possibly convert the above stated weakness into a great opportunity. Though it is very clear that Gatorade has already a huge product line, but if marketed correctly, adding bottled water and…

When alcohol has a appropriate substitutes, minimum price could be an effective solution to reduce alcohol consumption. Substitutes are products which can replace the goods (Tribe,J 2011). When price of a good is increased, the demand of substitutes is increased. Minimum price policy makes the alcohol’s price higher, the demand of alcohol’s substitutes will be higher, whilst the demand of alcohol will going down. Concretely, professor David Nutt has developed a drug to substitute alcohol and…

Patient C is an 18 year old healthy female. She has great difficulty producing a very small volume of urine, despite the fact that she has not urinated since the morning. It is discovered that she has only had one donut and two cups of coffee all day. The patient’s urine is an orange/ yellow colour and is very dark, however there is no odor exhibited from the urine, it also has a pH of 6.0. The patient’s urine has no glucose, protein, ketones, bilirubin, or nitrite. There is also no evidence of…