Coca-Cola Zero

Another difference between WiL’s marketing strategy and charity: water’s marketing strategy is their use of persuasive techniques. WiL uses shock value as a persuasive technique to recruit donors, such as The Heist for Good with ad agency Deutsch NY. In 2013, a WiL group in Kibera, Kenya noticed the deteriorating state of JR, a street artist,'s artwork. JR installed his artwork on roofs in Kibera in 2009. Believing that millions of dollars worth of art was going down the drain, WiL and Deutsch…

SunDrop it Like its Hot The first commercial that comes to mind are the Skittles commercials. They are usually weird and old school. The people in the commercials are not celebrities; they are average looking people. It is the saying at the end of the commercial that make it the most memorable. They use the phrase, “See the rainbow. Taste the rainbow.” Before the commercial say “Skittles” I can usually tell that it is a Skittles commercial because of the setting and actors they use in their…

The Commercial “Bud Light: Between Friends” shows two friends creating memories throughout their adult lives with the drink of a Bud Light beer. “Bud Light: Between Friends” adequately persuades adults to purchase their beer, not only for themselves, but encourages them to share the product with friends as well. The commercial starts off with introducing different clips of two friends hanging out and enjoying the product, Bud Light beer, no matter if it is at a wedding, at a game, or simply at…

This Budweiser television advertisement relies heavily on the appeals of Kairos. This advertisement was first aired right before Super Bowl LI, an event that involves a large amount of alcohol to be consumed. Therefore, the Super Bowl is a perfect time for Budweiser to air this commercial. The advertisement also shows the viewers that one founder of Budweiser beer was an immigrant from Germany. It suggests that Budweiser beer may not have been possible without immigrants. With all of the talk…

I chose a Dr. Pepper commercial and it opens with 3 people sitting on a couch and one of them says “I am really craving a Dr. Pepper.” Then a guy named “CraveRider” rides a jet ski into the living room on a wave of Dr. Pepper. There is a song that plays that he always has a Dr. Pepper for when your craving Dr. Pepper, but there are 3 people in the livingroom and he only has 2 cans of Dr. Pepper to give out. When CraveRider is confronted about the conflict he sprays the Dr. Pepper wave at the…

Besides, banning soda sizes larger than 16 ounces will not stop individuals from consuming a lot of soda. They can still buy these big sized drinks at stores not affected by the ban. They can also just purchase two drinks to obtain their usual 32 oz cup size, according to this infographic; In this infographic, it states, “Before and After New York Considers Ban on Giant Sodas....” Dave Granlund shows a guy, who is obese, holding a giant soda cup. This represents the “before” portion. To the…

The Pepsi commercial starts off with a guy buying a Pepsi from a Pepsi vending machine on the sidewalk. He looks at the music band posters on the brick wall in front of him as he takes a sip of the Pepsi. He turns to his friends and yells, "YALLA!!" Later that day, he's being carried on top of a crowd at a rock concert. He's being pushed in a grocery cart by his friends through a parking lot as he holds his Pepsi in his hands. After that, you notice his group of friends and him watching a scary…

the city of Atlanta, which will keep any scholar or history buff amused for hours at a time. For example, the World of Coca-Cola is a museum that presents the entire history of the Coca-Cola company. In addition to learning the origins of the Coca-Cola company, the tourists also gets to taste multiple products, watch the bottling process, and receives a free bottle of Coca-Cola just for coming to the museum. Another example is the College Football Hall of Fame, which was recently opened in 2014.…

The Mad-About-Milk Claim against California is not valid due to the fact that each state has the the right to pass their, that is, laws specific to that state approved by the state citizen. To do business in California, the nonprofit organization must follow the California laws as they are written. As long as the law pertains to everyone, it is not a violation of the constitution. In this case, we are dealing with a state law, not federal law and the difference between the two is that federal…

During the super bowl, the channel is never changed! What better opportunity for companies to persuade, inform and prove their worthiness to a 100 million people than during the superb bowl. The Super bowl – the championship game of the NFL is viewed as the patriotic event in the United States. With half the population watching the game of the year, the high profile businesses do make use of the opportunity to broadcast ‘sought-after’ television commercials commonly known as the Super bowl ads.…