Coca-Cola Zero

Sugar may be sweet and good to the taste but can be very dangerous to our health and it may also be as addicting as cocaine. Sugar may be an easier and cheaper access to many but in the end it can be highly costly. When we drink sugary drinks we do not think of the consequences it has on our overall health.which is why I decided to do my food policy project on sugar. I wanted to go in depth and research the impacts of sugar on our overall health. The FDA has jurisdiction over all the food under…

The Mentos experiment with Diet Coke is a world famous experiment that people all over the world love to see and recreate. People have tried many different ways to try and increase this amazing reaction by using pressure, fuel, chemicals, and all sorts of stuff to get a better result than last. But what makes the soda fizz into a huge soda volcano? It has to do with a process called nucleation. “Nucleation is the initial process that occurs in the formation of a crystal from a solution, a…

Jose Peppers, a Tex-Mex restaurant at the legends outlet. They were hiring throughout the summer of 2017. Many people say working at a restaurant is hard; either because it gets busy often or because they expect you to work many hours. Jose Peppers isn’t a place you’d like to go if we get busy it’s either because any other restaurant has a waiting list. Jose the manager, a short-tempered Hispanic who seemed to have a soft spot for young girls and was really perverted. He would often come to the…

The form of marketing is persuasive and manipulative and marketers aim to make positive connections with consumers via advertising, celebrity endorsements and sponsorship. Vigorous marketing campaigns to increase sales include Coca-Cola’s “Share a Coke” campaign. The campaign displayed personalized Coke bottles/cans with the top 250 most popular names in the United States. This marketing strategy resulted in a 7% increase in Coke consumption. People were desperate to find a Coke bottle with…

An example of the lack of oversight and dishonesty was when a bill was passed in 2003 that prohibited the sale of soft drinks in the Los Angeles, California's public school system (Simon, 2006, p. 174). The soda industry hired the Center for Consumer Freedom to lobby against the bill without disclosing the affiliation with the industry. The expert's testimony favored the soft drink companies and this effort eventually resulted in the sales being reinstated in high schools. The argument that…

Caffeine, the Silent Killer April G. Sanciangco West Coast University Capstone 401 Professor Hamilton Author Note This paper is written by April G. Sanciangco Caffeine, the Silent Killer Abstract Keywords: caffeine, college students, sleep deprived, anxiety, sleep, adolescents Caffeine, the Silent Killer Introduction College students’ increasing reliance on caffeine has positive and negative results related to mental and physical performance. Literature Review…

The ad I selected is a Lay’s Kettle Cooked Jalapeno chip advertisement printed in People Magazine. The ad depicts a garage band with three members while the bottom shows the actual chip product. The overall message of the ad (explained further below) works with the design principles to create a bold unique message for the customer. For starters, I believe this ad is targeted towards the average young/middle-aged person. The message of the ad is to avoid a “plain” life and add some excitement…

When looking up examples of smart public relations campaigns by companies, one of the more interesting examples that I found was with a company called Innocent Drinks. Looking at the about section of Innocent’s website entitled “our story”, the company sums up both their tone in how they communicate with their audience and what they do by writing “hello we’re innocent …and we're here to make it easy for people to do themselves some good (whilst making it taste nice too),” (our story). The…

Pepsi’s commercial including Kendall Jenner appeals to viewers via logos through logical fallacies. Specifically, they are using emotion, authority, and popularity to sell their soda. The point of my paper is to explain how Pepsi tries to attract viewers attention in this commercial. After reading my paper, I want my readers to have a better understanding of the tactics that Pepsi uses in this commercial. Before choosing my final topic, I pondered using a commercial about domestic violence, a…

Coca-Cola Marketing Strategy The world's third largest company Coca-Cola is one of the most recognizable brands today. According to researchers, Coca-Cola is available in every country, including Cuba and North Korea (through the grey market). Furthermore, Coca-Cola sells 1.8 billion bottles every day and the numbers are still rising. It's quite hard for organizations to reach the magnitude of Coca-Cola, but using the right marketing strategies may give a huge boost to increase worldwide brand…