Co-branding

Louis Vuitton in India Louis Vuitton is a fashion and leather goods vendor owned by the LVMH Group which is headquartered in Paris, France. LVMH is divided into various businesses ranging from wines and spirits to perfumes and cosmetics. In total, LVM owns 60 brands in its portfolio. Louis Vuitton began its operations by selling flat top trunks and leather bags that were recognized for their quality and durability. Louis Vuitton sells its merchandise directly to consumers through their own…

S-O Strategies The first S-O strategy is to strengthen the variety types of outlets. As we mentioned in the previous part, Poh Kong is having several different types of outlets and it will assist to meet the customers’ needs and wants easily as different types of outlets may serve different types of customers. By strengthening all these outlets likes updating their products to latest and fashionable design, it will help to smooth the process of expansion and make the customers at East Malaysia…

With the changing trends in the fashion market, there is a large demand for the stylish and comfortable items that help a person make an impression. For you to make a fashionable statement when accessorizing, nothing works better than one of the numerous authentic designer handbags that are currently floating around the market today. Without a doubt that, the first name that should come to mind is Prada handbags. These handbags are designed by a fashion house that is renowned for producing…

The L’Oreal Group, which is has its centered in Paris, is the world's largest company which caters to the beauty and grooming products. The company majorly works in the cosmetics business and personal grooming products as hair colour, sun screen lotions, fragrances and other skin treatment products. Its wide range of products span from the dermatological to pharmaceutical fields. L’Oreal is also technologically advanced and the R&D department has numerous patents in the US. It offers its…

Brand personality is a set of traits consumers assign to a product or a brand and to which they can relate to. The bigger the brand equity, the more consistent and qualitative the set of traits that complement it. A brand’s personality can just as easily as a person’s be divided into 5 key elements, that being openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism. The first stands as a brand’s orientation towards novelty and innovativeness, the second refers to…

1. Introduction Hugo boss perfume is an adaptable and full of diversity and is considered as one of the most distinctive masculine fragrance of the day (Fragrances.hugoboss.com, 2014).The purpose of this report is to find out how Hugo boss markets their products and conduct a research about the product environment. This report starts with the introduction followed by the product background and a comprehensive research about the products micro and macro analysis. This report also includes the…

management strategies and attempt at attracting and retaining customers through various means. The institutionalization of the internet and social media has drastically altered the landscape of brand management and advertising in general. One may say that branding and advertising became omnipresent due to the institutionalization of internet and social media. As these media are used on a daily basis by a vast majority of the third world population, brand management now mainly takes place in the…

1. The Ethno-cultural Concept proposed by Anthony Smith. According to this concept European identity can be developed in the same way as it was in the case of national identities, through common heritage, culture, tradition, language, myths and symbols. Furthermore Smith argues that there is a European "family of cultures" made up of samples of certain cultural heritage and historical traditions. Final step is to transform this "family" into self-sustained European identity, which is not…

Introduction The luxury brand, Michael Kors, was first established in 1981 by owner, head designer, and name-sake Michael Kors. The company is popular for producing handbags, watches, perfumes, women’s wear, men’s wear, and couture, (About Us). Michael Kors has also adopted innovating marketing strategies which attract their wide customer range. For the past thirty-six year, Michael Kors has demonstrated their ability to thrive and succeed in the always changing fashion industry. After careful…

My beverage company's name is "Ronnie's Refreshments". The obvious significance of the company's name is it being named after the founder of the company, Ronnie Hoffman. However, the real significance of the company name is to: inform the customer of the products the company offers “refreshments” while allowing the company’s name to have a bit of a rhyme making it easier to remember, as well as a little catchy. At Ronnie's Refreshments, we will not sacrifice the quality of the refreshment in…