Co-branding

The brands in the Brand Portfolio play the following different roles: 1. Flanker Brand: A Flanker Brand also known as a Fighter Brand is a new product launched in a market by the company in the same category wherein an established brand is already positioned. This is primarily done for the increased market share as well as to cater to the need of all the segments of customers.e.g. Armani’s brand portfolio is one of the best examples to explain the concept of a flanker brand. In it, the brands…

2.2.1 Social Learning Theory The social learning theory explains how the use of celebrity endorsement in advertisement affects or influences audience consumption intentions. The theory assumes that consumers watch, listen observe and would want to consume what the celebrities endorse thus leading to improved brand awareness (Sertoglu, Cath and Korkmaz, 2014). 2.2.2 Source Credibility Theory The theory deals with the trustworthiness of the source. The theory indicates that consumers are…

Title: The Effect of Consumer Buying Behavior on Managing A Brand. Rationale: Most of previously research focused on how factors of brand, like brand equity, brand loyalty, brand awareness, etc., impact on consumer buying behavior, so that in this project, the research will consider these two concepts, brand and consumer buying behavior, on another side that researching the impact of consumer buying behavior on brand management, and give manager some suggestions about how to manage a good…

In its core, a brand is a promise that the seller provide to buyers constantly for certain products, benefits and services. Brands guarantee the best quality of goods and services. Thus, in terms of the image, it may have the following meanings: a) Product Characteristics' brand - consumer memory recalls certain product attributes; the company can use one or more of these attributes that makes a creative product; b) Benefits - people buy advantages, which are why product's attributes are…

Many international fashion designers including Alexander McQueen, Tom Ford and Jeremy Scott have praised Yamamoto, Miyake and Rei Kawakubo, I think it is quite difficult to say which one of these fashion designers has left the greatest impact on the fashion industry. Rei Kawakubo’s radical thinking and her philosophy about “designing persuaded her followers to challenge traditions, to re-think old ideas and reconfigure old forms.” Bonnie. Japanese Fashion Designers. Oxford New York: Berg, 2011.…

Burberry Burberry eyeglass frames have a look that is both elegant and stylish and they come in numerous different designs and styles. The Burberry frames are considered art pieces and they are a blend of modern technology and timeless styles that will enhance your facial features. Burberry frames are ideal if you just want to make an impact with your prescription glasses or if you simply just want to see well. Burberry frames are made to carry any kind of corrective lenses comfortably and…

Mon Cheri Bridals, LLC was established in July 1991. Its CEO had a goal in mind to make Mon Cheri Bridals shine as a leader in bridal gown and wedding dress production. Apart from delivering products of the highest possible quality, Mon Cheri Bridals, LLC also believe in maintaining remarkable relationships with their consumers. Delivering the best-designed dresses made with the finest available materials has always been Mon Cheri Bridals’ motto. Herein, brief information has been provided on…

"In Your Face...All Over the Place": Advertising Is Our Environment is all about advertisements and how they influence us. Jean Kilbourne says that the people that produce advertisements try to trick us into believing that we are actually not influenced by the ads that they produce. Kilbourne believes that advertisers benefit from this strategy because their slogans and jingles linger in our minds and keep reminding us of their company. The companies also phrase their slogans and various other…

The type of consumer that will likely purchase goods at BeGood Clothing are people who place a high value on giving back. Psychographic segmentation identifies the customers who display these values. Demographic segmentation is important because people in the same demographic tend to have similar views. By using both psychographic and demographic segmentation groups BeGood will better understand their target market. BeGood targets consumers in the Generation Y and higher social class…

How to promote your brand using vehicle window vinyl text? Why shouldn't you advertise your product and services on your vehicle, as it is almost a moving billboard? Advertising your business on a moving vehicle help you enter new markets and domains without facing any extra hassles. Signs and vinyl text build an unspoken communication between your brand and the consumers. They portray more than your name, location or services; they convey the professionalism, approach, and the uniqueness of…