Co-branding

India is a country with a rising population. The literacy rates in India are also steadily increasing. With an increasing number of graduates coming out of college each year, the greatest concern is to create jobs that could match their expectations. As of 2014, almost 30% of unemployed Indians had graduate qualifications and above. Yet, in this depressing scenario, some youngsters have taken it upon themselves to create jobs. They found opportunities and seized them at the right time. The…

these food-poisoning issues that come up," he said. This allowed Chipotle to successfully overcome this threat to its brand equity. According to Jonathan Bernstein, a crisis PR expert, says that “Chipotle has built up so much good will with its branding efforts that it can withstand this major PR setback” The reason Chipotle could overcome this obstacle so well was because of the amount of goodwill it had produced before the incident with its customers. Customer loyalty plays a huge role in…

1. INTRODUCTION 1.1 The company name, the message and rationale Walvis is a privately owned fashion accessory store located in Ho Chi Minh City, Vietnam. The owner is Thanh Truong. Walvis specializes in a variety of low to average price and trendy accessories that can match with client's demand in different occasion. I am interested in tiny things that complete the appearance wearer besides clothes. Started out as an interest, a hobby for me evolved into a promising industry in the Southern…

There are a myriad of theories and constructs that exist within the communication discipline that can ensure interpersonal relationships will thrive. However, there are five theories in particular that have proven invaluable in today’s world. With the advancement of technology and the accessibility of said technology, it is more pertinent than ever that people be versed in how to communicate with people they have interpersonal relationships with not only in face-to-face contexts, but online as…

But, we’ve yet not reached the position we had expected to reach while starting the company. We had set a different roadmap while we started with 5 co-founders. As three of them left the company shortly after its formation, it was pretty hard. The path was broken after that, and we somehow diverted our focus,” says Suman about the journey so far. They currently have 6 members in the team, and have…

Due to Dimmesdale’s highly respected position and little evidence that he was the co-adulterer. He is forced to internalize his sins and watch Hester openly deal with her “punishment.” The internalization of Dimmesadale’s sin had a tremendous effect on his physical and psychological being. Hawthorne implies that Dimmesdale’s internalization…

3.3 INTERGRATED MARKETING COMMUNICATION PLAN This Marketing plan has been developed with the base of Fill’s Marketing communication framework 3.3.1 CONTEXT ANALYSIS Chocolate is like Ice cream, toothe past and milk powder have the universal appeal across all demographics and cultures. But unlike toothpaste and milk powder, chocolate is not considered to be a necessity. Despite these constraints, western influence of chocolate as accepted a s a reward, gift, may the gift for loved ones…

logical of profit-driven commodity culture. ----Web 2.0 and Moral Economy Web 2.0 represents a new interactive digital era, where the Internet users, consumers, and audiences have been mingled to “co-creators.” The interactive platform such as YouTube, Facebook, Flickr and other social media sites allow co-creators to collaborate their creations and form a unique collection of online user’s intelligence. However, many corporates take…

pick and control dynamic colours and their intensity levels. Ed Callahan, EMTEQ Director Global Business Development, stated, “We were really excited to work with Icelandair to help them realise a lighting system that helps achieve their strategic branding objectives. We really commend Icelandair for going beyond what anyone else in the industry is doing with mood lighting, and really using this lighting system’s full…

Demonstrating effective distribution channels this is Nike’s sustainable competitive advantage. Valuable Rare Imperfectly Imitable Organized to Capture Value Result Promotion (Advertise & campaigns and market expansion strategies.) YES To create strong branding. YES has become a social symbol and its logo is identifiable only to Nike. YES has a strong brand positioning. YES continues to grow its network through their marketing activities. Sustainable Competitive Advantage Assessment for…