Co-branding

years. The beginning of 2016 saw the company grow a desire to brand itself. The online buzz and industry trends all indicate that the company has grown significantly. To ensure that the company brand stuck, the company looked into branding and the options that they had. Branding is a complex process. It requires the company to develop an image that agrees with the vision of the founders and connects to the target market. Being a primarily online company, the management of the company sought to…

Christian dior is a European luxury goods company run by Bernard Arnault, a French businessman who is also the world's largest luxury goods group. The company was founded in 1946, by the same designer Christian Dior founded (Christian Dior), now the company design and retail clothing, leather goods, fashion accessories, shoes, jewelry, watches, perfume, cosmetics and skin care products, at the same time, keep it as a recognized Couture (Christian Dior Couture division), the creator of the…

Teri Jon Teri Jon is a leading designer brand with the quality fabrics and day-to dinner wear. It deals worldwide in high-end department stores like Saks Fifth Avenue, Neiman Marcus, and Lord and Taylor, along with specialty boutiques globally. Each Teri Jon item is created with meticulousness and creativity, and is created with top quality fabrics and expert craftsmanship. Teri Jon Designer Rickie Freeman guarantees that every dress is made with precision for every body type, making Teri Jon…

Introduction Diesel is an Italian based design company known specifically for their high priced jeans. It was started by Renzo Rosso ; he believed that being different is normally the key to success. The brand name “Diesel “ was chosen because it is an international word , it is pronounced the same everywhere in the world hence claiming their difference but unique spot in the fashion market. As Russo says “Diesel,”“is an international brand—very trendy, very young and very cool. Diesel…

Company Strategy Report: Old Spice Background The reason why Old Spice is an interesting case for this report is that is it not only a bright case of use of digital marketing, particularly social media, but it is also a example of a brand with a clear and great challenge: reposition itself for a new generation. Old Spice was created in 1934 and acquired by P&G in 1990, with the company looking to capture the young male personal care market. What started with just deodorants is now a full range…

ii. Between Perceived risk and Impulse behavior Prior studies (Huddleston, Ford, & Bickle, 1993; Goldsmith, Moore, & Beaudoin, 1999; Muzinich et al., 2003; Beaudoin, Lachance, & Robitaille, 2003), states that it is very important to investigate the purchase behavior of fashion innovators as they play a major role in influencing the fashion followers. Moreover, fashion innovators are concerned to be very important market segmentation for the marketers and fashion researches because they are the…

INTRODUCTION Louis Vutton himself founded Louis Vutton, originally called Louis Vutton Malletier in 1864. The name is further shortened to LV and its mark is found in almost all of its products, which range from bags, trunks, shoes, watches, accessories. Louis Vutton is very well renowned and is one of the largest fashion houses. Gucci was founded in 1921 by guccio Gucci. It’s an Italian fashion house part of the Gucci group. It’s the best selling Italian brand. Its deals in luxury good as…

Brand Positioning- Tanishq The given case gives us the history of Titan, started as a joint venture between Tata group and TIDCO with the aim to redefine Indian watch industry which at that time in absence of international players was not properly explored. Case talks about how Titan was able to achieve its targets in the domestic market by using multi-brand strategy which allowed the company to cater to all kinds of customers belonging to different age and income groups. With the watch project…

Treat your beauty like supermodels do They are famous supermodels and successful businesswomen. They prefer organic skincare products, fresh fruits and vegetables and regular exercising. Gisele Bündchen, Miranda Kerr and Candice Swanepoel tell us how they maintain their beauty and healthy lifestyle. Gisele Bündchen The highest paid supermodel in 2015 according to Forbes, Gisele Bündchen launched a line of skincare products called Sejaa Skincare six years ago. Her beauty products, including a…

2.1 What is Brand Loyalty? Brand loyalty is the consumers’ decision to repurchase a product of the same brand rather than the brand of a competitor. However, when defining brand loyalty, an important distinction needs to be made between true brand loyalty and spurious brand loyalty. Bloemer and Kasper (1995, p. 313) defines true brand loyalty as “the biased (i.e. non-random) behaviorial response (i.e. purchase) expressed overtime by some decision-making unit with respect to one or more…