Cluster of differentiation

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…

By eliminating the intermediary steps and creating a direct relationship with its customers, Dell is able to substantially reduce the cost of business processes and lower the cost of customers and suppliers. In addition, Dell also uses the differentiation strategy to cope with the rivalry of competitors. Unlike its competitors, Dell’s built to order model allows customization based on specification of each client’s needs. As Michael Dell has stated, this direct relationship “creates valuable…

SELECTION OF ENTERPRISE ARCHITECTURE BASED ON AGILE PARAMETERS FOR SCM-BASED CASE STUDY I. INTRODUCTION The Company considers Information Technology only for informational purpose. IT manager needs to fulfill all changes requested by client. IT manager needs to have standards which can handle business value in agile situation. (Ian 2006) Successful Enterprise architecture practice in an organization focuses on handling business process agility. Agile environment in SCM is used to handle…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

INTRODUCTION Cancer can be defined as a special kind of illness that occurs when the cells in a given part of a body begin to grow out of proportion than is normal. Currently, in the United States, this disease is the second leading cause of deaths. Human beings over the history have had tumors and remedies have been implemented, and others continue to be performed and studied over time (American Cancer Society, 2010). These methods of treatment include chemo-preventive methods and of late…