Stylista Clothing Store Creative Strategies Advertising Objectives Stylista, i.e., a women clothing store has particular objectives to expand the store other than increasing deals and representative fulfillment like specific requirements by the clients. One of the primary objectives of a clothing store should fill “the store” with best in clothing. Not exclusively will the clothing in Stylista store have a “higher price tag” than usual retail clothing stores (Kenneth E. Clow, 2009). It should…
which specializes in higher end casual trendy wear for young adults and children. Abercrombie & Fitch hires “models” which need to confirm to a “look” when hired. Specifically, the “look” was to reflect Abercrombie & Fitch’s style and forbids black clothing and head coverings such as baseball caps. When Ms. Elauf applied for the position she wore a hijab (head scarf). The hijab was not questioned in the interview nor did Ms. Elauf state that she was a practicing Muslim and would continue to wear…
Intellectual Growth or Expression Everyone has seen “back to school” commercials which seem to encourage students to dress by the most current trends and to wear name brand attire. The “back to school” commercials imply that by wearing certain clothes, students are self-expressing. In certain places, “self-expressing” is acceptable, but in educational institutions students, should be dressed appropriately to the occasion. Requiring school uniforms is a way to prepare students for future proper…
The possible job roles that I am interested in are Fashion Merchandiser, Fashion Designer, and Fashion Sales Representative. The first job role is fashion merchandiser it has a important role in the fashion industry because as becoming a fashion merchandiser you will be analysing market trends, also things like previous sales numbers to determine the product that big manufactures will take their direction to for that season. Another big part is production costs which is how much is the product…
1970’s Fashion Throughout the years people considered clothes only for warmth and survival reasons, but clothes is more than that it became later more important and it called fashion. In each year we have different cuts, designs and styles that are related to the changes and the society. The 70’s has some of the best elements and moods like hippie, punk, disco and more. The 1970’s is one of the most fun period that has also a lot fashion from cuts, designs, fabrics, popular designers and…
extra comfort and longevity. The consumers on the streets confirm that the importance of branding is directly linked to the clothing code. If a person is wearing a shirt and sneakers, the brand or the label he is wearing will fill the missing information about that person. It would define him in the perspective of other people and give out the right impression. Clothing is a symbol of his social identity and the values he possesses. Sadly, these same values are used as a yardstick for judging…
4.3 Attainment of Headship, Power and Authority 4.3.1 Influence of Dress on self and others Dress, which falls under the dictates of fashion is a sort of language, which has been used as a communicative medium from time immemorial. It has been largely used as a signalling medium. As a type of intersection between the individual and the larger socio-cultural environment, it is implied that dress can be imparted as a type of social power. For dress to perform the role of a communicative medium…
De Vivre Sa Vie Maari Sugawara Ten years ago, he was nineteen and she was about to turn twenty. She was a beauty but not the typical kind, if you see a picture of her you wouldn’t be overly impressed but seeing her in real life makes a big difference. She was dressed rather casual when he first met her; she wore a blouse that showed her shoulders. They were good shoulders, nice and smooth, not too skinny but just skinny enough to see the structure of her bones through her soft skin when she…
it were equal in size and placed at equal distance but as the time and fashion trend change the size, pattern, and colour change accordind to design and forecast. In modern prints polka dots comes in randomely placed commonly seen on children's clothing, toys, and furniture, but they appear in a wide array of contexts. It really comes in formals and used mostly in bath suit and lingere. It became famous in late nineteenth century and from then it never dissappear from fashion and style.…
QUESTION 3 Segmentation, Target and Position process would enable Uniqlo to identify who will be their potential consumers to target at and where Uniqlo stands in Vietnam clothing market. Segmentation Doole & Lowe (2012, p.104) stated that market segmentation helps “identify the markets on which a company can concentrate its resources and efforts so that they can achieve maximum penetration of that market”. Market segmentation divides customers having similar behaviours and needs into smaller…