Classified advertising

At a distance this image appears to be nothing more than a typical advertisement of the perfect women's body. However, at second glance, the focal point of this image is the scar where the other breast should be is shocking. The major flaw within the seemingly “beautiful” body is a painful looking scar. A scar of this nature is sure to have a heart-wrenching story behind it, and that story begins with the discovery of a lump -- breast cancer. In analyzing this ad, placed directly in…

Advertisements make such good bait for the human eyes. Companies spend essentially billions of dollars on advertising their products. Businesses use many different methods to make their product sell and make their customers want to get it. Advertisements convey essentially a psychological desire to get the product and use it because that ad makes them what to be like the person in the commercial. The products I am comparing are “Gucci Guilty” and “Radiance “by Britney Spears. Advertisements have…

A woman walks down the streets of New York City. She is wearing an average outfit; jeans and a t-shirt, nothing too revealing. Yet, although she does nothing to call attention to herself, besides being of the female gender, the woman is repeatedly catcalled. This could be description could be of any woman walking down the streets of NYC. Not trying to call attention to herself, but simply trying to get where she has to go. In this case however, this is not just any woman. She is an actress being…

Teenage Conformity: The Psychology Behind the Adoption of Fashion Trends Why as humans, do we feel the need to join in on fashion trends which may only last as season? In todays society, we have a general tendency to follow and conform to trends that have been bestowed upon us. This essay will shine light on how certain factors, like how our brain functions, control the trends we tend to pick up on and the trends we seem to dismiss. The world is far more controlled by fashion and changing…

When you hear about models in our society you hear generally the following. That they are extremely thin most likely due to eating disorders. They have to be relatively tall. But most of all they have to be beautiful. The big question is how does society determine what the perfect body type is? Is being that skinny worth possibly losing your life? The story “Everyone Knows Her: The Unattainable Ideal” talks about how advertisers print out pictures of models that you can tell are extremely…

Our target market is to attract all age group of people e.g. Students, business people, families and well educated peoples. As we have new business in the market, so we need to research and plan marketing strategy in order to create awareness among the people. We will use promotional tools like discount vouchers, free sample and tasting event to repeat the customers and our products and services will be advertised in newspaper to let the people know about our quality and service and what makes…

“Advertising’s Fifteen Basic Appeals” by Jib Fowles outlines the fifteen different areas in which advertisers try to manipulate the average consumer's mind by showing how they would be happier, accepted more, or better looking if they would buy a certain product. He delves into the structure of advertisement and sets a microscope on how the industry exploits the need for attention, aesthetic sensations, fulfill physical needs and etc by playing on the emotions of the human mind. Fowles states…

Mutant Statistics are statistics that started out in a correct manner before people misinterpreted and exaggerated them, therefore causing it to be viewed inaccurately. Advocates and the media often mutate statistics and those who hear it will often accept it and repeat it. Many media groups repeat the statistics they have heard to their audiences, therefore having the audience repeat it to people they know, until it is widely heard of and believed. However, mutant statistics are not always…

Whenever anything is out in the open, removed from the private into the larger social culture it will inevitably be interpreted by people who view it. They may take this information and further encode the what they see appropriating it with its own new interpretation to be decoded. In Jeff Koons life sized porcelain sculpture titled Michael Jackson and Bubbles he uses appropriation techniques to create a dialogue between the encoded and decoded messages the piece could create as well as the…

“One of my greatest talents is recognizing talent in others and giving them the forum to shine” - Tory Burch. Tory Burch is a fashion designer, and she loves to help women who have dreams for a career in fashion. She had a fitness program, and has a business plan builder for women. She is a great role model to women because she is an amazing designer, and also she loves to empower women. Tory Burch is the top 40 fashion designers in the world. One of my favorite clothing items of all is her…