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    Technology today has the ability downright befuddle the average person. As a race, we have implemented numerous ideas into society that capture the interest of the general public and amaze individuals all over the world. While the specifics of these impressive innovations vary, they are always rooted in a common element: human curiosity. The human mind is the key to unlocking the hidden mysteries of the world. Simply possessing a mind, however, is obviously an insufficient prerequisite for…

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    Brand personality is a set of traits consumers assign to a product or a brand and to which they can relate to. The bigger the brand equity, the more consistent and qualitative the set of traits that complement it. A brand’s personality can just as easily as a person’s be divided into 5 key elements, that being openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism. The first stands as a brand’s orientation towards novelty and innovativeness, the second refers to…

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    Have you ever heard someone get insulted by saying they play like a girl? Have you ever heard of someone saying that girls belong in the kitchen? I hear sexist comments almost every day. Sometimes it’s a joke, but you don’t know who can be offended by those comments. According to (Merriam-Webster, 2015), the definition for sexism is, “the unfair treatment of people because of their sex”. I believe that women should have as every right as men have. It doesn’t matter if you’re a male or female, we…

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    Public Smoking Cigarettes

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    Public Smoking In many nations, adults usually have the rights to engage in any activities so long as it is legal, for instance, smoking. Smoking is an activity that has existed for a long time. Since smoking is legal in many nations around the globe, this has resulted in a steady rise in the number of people who smoke. According to studies, 19 percent of US citizens smoke tobacco, which is equal to 44 million Americans (Christensen). Although smoking is legal, respective governments ought to…

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    Aztee Company Case Study

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    1.0 EXECUTIVE SUMMARY The AzTee Company aims to supply high quality print service at much more competitive rates.. The office is located at Indera Mahkota, Kuantan. The idea is to create a one stop merchandise printing service and advertising center in Kuantan area. The AzTee’s overall business concept is to position the company in customers mind by providing high quality support and merchandise printing service at competitive rates. AzTee Sdn. Bhd. has acquired a sophiscated printing…

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    availability of a company's product or service.” Brand awareness is an important step to make your product/new product a well-recognized product. Example: the best example of a strong brand awareness is COCACOLA. Coca cola spend around $26.7 billion on advertising during 1993-2006 and coca cola is one of the firms…

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    ‘What’s eating Gilbert Grape?’ is the captivating film that directed by Lasse Hallstrom based on Peter Hedges’ novel of the same name. It is about Gilbert and his daily work, his behaviour with his family and the townsfolk especially a strong relationship develops between Gilbert and Becky. The ways they feel about each other and people around them are reflected in their actions and conservations and those screens make the film be more attractive and attached with the viewers so it is not really…

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    Swot Analysis Of Sunsilk

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    media or internet, therefore, Sunsilk should focus on this method as it is more effective and also cost-saving. For instance, Sunsilk can have advertisement on social media like Facebook, Twitter or Youtube which in fact the cost is lower than advertising on television and also more effective than printed advertisement such as advertisement board. Moreover, it will spread faster and wider on internet as internet is connected to world.…

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    Shoppa Soap Case Study

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    Presently, The Body Shop, Innisfree and L’Occitane are currently the global natural cosmetic brand in Indonesia that can be found easily inside the Mall. While local cosmetics brands are currently leaded by Mustika Ratu and Martha Tilaar (Department of Commerce United States of America, 2016). As the popularity of natural cosmetics growing, local natural cosmetic brands also keep emerging i.e. The Bath Box, Gizi Indonesia, Skin Dewi, Klen and Kind, Utama Spice Bali, Sensatia, Organic Supply,…

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    1. Introduction Hugo boss perfume is an adaptable and full of diversity and is considered as one of the most distinctive masculine fragrance of the day (Fragrances.hugoboss.com, 2014).The purpose of this report is to find out how Hugo boss markets their products and conduct a research about the product environment. This report starts with the introduction followed by the product background and a comprehensive research about the products micro and macro analysis. This report also includes the…

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