engineers with equipment from the West. The exception to this was in a. Japan.* b. China. c. Mexico. d. the Orient Express. e. Russia. 4. The largest railway network in the world at the end of the nineteenth century was in a. Great Britain. b. Canada. c. Mexico. d. Japan. e. the United States.* 5. Industrial chemistry was a great advantage to Germany at the end of the nineteenth century because Germany a. controlled the sources for the raw materials. b. was the most innovative…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…