Chūō Line

4. Interview discussion - Description of the business which was selected for the interview Air Mauritius is the national airline of Mauritius which was Established in 1967 by British Overview Airways Cooperation (BOAC) and Air France. Air Mauritius has its headquarters in Port Louis the capital of Mauritius and Its hub is based in Sir Seewoosagur Ramgoolam International Airport. It runs a frequent flyer package known as the KESTRELFLYER. Members of this programme are given a unique membership…

What does one think of when the name Titanic is said? That it was one of perhaps the most tragic events to have ever occurred on the sea? What is certain however is that it is one of the most remembered historical events to have ever occurred on the ocean and it is possible that the words “criminal negligence” come to one’s mind however, people look at it most have no idea of the true reasons the Titanic sank and that is why several people over the years have delved into the mystery of what sank…

Market Analysis through SWOT Strengths Etihad has been among the world’s leading airlines and have Abu Dhabi as its corporate hub. This has a location advantage connecting the local inhabitants to other countries of the world. (Hasan, 2014) This airline is completely owned by the government of Abu Dhabi, which entirely takes care of its funding through which the airlines is flourishing well and investing in new services. The airline has always been known for the provision of best…

To what extent is it essential that ryanair operates at the lowest cost in its industry in order to be competitive in the mass market? (25 Marks) Ryanair is an airline company which offers low cost tickets, in order to keep its ticket prices low ryanair must ensure its costs are low to be able to ensure it makes a profit. Ryanair’s ability to keep costs so low and offer cheap tickets allows the company to provide its product to the mass market, this is necessary in order for ryanair…

The airline industry is one that is highly competitive and challenging. In 2005, Delta filed for bankruptcy protection. However, it managed to emerge out of it. Delta realized that in order to gain success in this industry, they had to fix their business and operating model. In a business, one is often faced with opportunities and challenges. However, a business has to know how to leverage aspects such big data, analytics and visualization technologies because these are the things that will…

turn of events, for the RMS Titanic was the height of advancement and technology in the 1900s. Not only was she the largest ship in the world, but “she was safe. The Titanic, as everyone knew, was practically unsinkable” (Hopkinson 2). White Star Lines assured people that there was no ship safer than her. Such technology certainly could not be defeated by the sea’s obstacles. This is what the public believed then. 70 years later, an oceanologist named Robert Ballard found the Titanic’s wreck. He…

The US airline industry has experienced considerable merger and acquisition activity since its early years; especially following deregulation in 1978. Figure 1 provides a timeline of mergers and acquisitions for the four largest surviving airlines based on passengers served from 1920s to 2010s (GAO,2013). Source: GAO (2013) Figure 1: Highlights of US Domestic Airline Mergers and Acquisitions, 1920s – 2010s 2. Case Study: American Airlines Today, American…

5.1 CRM Implementation at KLM Royal Dutch Airlines 5.1.1 Brief history: 1919 – Dutch Queen grants the 'Royal' attribute to KLM and foundation of KLM Royal Dutch Airlines 1921 - KLM starts its own fleet of aircraft and pilots 1971 - KLM head office established 1988 - Takeover of Netherlines airline 1989 - 20% stake in Northwest Airlines 1991 - KLM Citihopper formed 1991 – KLM increased its stake in Transavia from 40 - 80% 1996 - 26% share in Kenya airlines 1998 - KLM and Malaysian code share…

Competitor Analysis Competitor Profile Southwest Airlines has three very close competitors which are Delta Airlines, American Airlines, and United Airlines. Delta Airlines is an American airlines with its headquarter in Atlanta, Georgia. Delta is the sixth-oldest operating airline by foundation date, and the oldest airline still operating in the United States. Delta's brand campaign, “Keep Climbing” is a declaration of the company's commitment to making flying better and a celebration of where…

Increasing labour costs, shortage of skilled pilots, increasing fare prices, high tax structure, low percentages of non-aeronautical revenues and escalating debt became an industry wide problem and most of India’s private airlines were sent into red zone. Due to economic recession, unmatched fuel price climb, turbulent financial markets the Global aviation industry was going through challenging times. After liberalization in mid 90s, The Indian airline industry showed a significant growth…