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    According to Laurie Sullivan in her article “Wells Fargo Bets on ‘Total Market Approach’ Threading Messages through Multiple Cultures” Wells Fargo uses a “total market approach” as their target market. (Sullivan, 2015) This means that Wells Fargo target market is everyone. This is evident when you go to their home page see services offered not only for individuals, but also for small businesses and for corporations (14). Instead of focusing on attracting one or two types of customers they…

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    Wells Fargo’s Ethical Scandal It was a bank heist greater than the Brink's job in 1950, however, the brigands used no ordinary firearms or getaway vehicles. As opposed to being quick on the draw, they had quick fingers on computer keyboard and mouse. Over the course of four years, The Wells Fargo Bank of San Francisco, had at least 5,000 employees opened more than a million fake bank and credit card account on behalf of innocent customers. This monumental scandal that broke the basic principle…

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    Mail Delivery In America

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    The delivery of mail is an aspect of America and has a ammendable role in it's history and present day. Through the ages the travel of mail has greatly changed, from the great Pony Express to today's mailman travels. The first form of long distance mail delivery in America was created in April, 1860. There were almost 200 rest points for the riders. Said riders would ride a horse around every 10 through 15 miles, before exchanging it for a new one. Each stop had handlers who cared for the…

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    Why you Should Become a Seagoing Cowboy Today Has the thought of traveling on the crashing waves of the sea to help other countries in need, ever crossed your mind? I have already volunteered my time to help countries that were in ruins and I recommend that you do too. Still not convinced that you should join the seagoing cowboys? Consider this: You will have your breath taken away from all of the magnificent sights there is to see, there are plenty of games that are played to pass the time…

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    Tool 4B Case Study Essay

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    companies are ahead of rest of competition in this measure. Operating Efficiency (Opportunity and strength) In 2010-2014 periods, UPS has the most superior operating effectiveness. In some of the business segments FedEx is equally good (like express courier) but it falls behind UPS in the rest and overall companywide operating efficiency…

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    Fedex Internal Analysis

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    Internal Environment Vision and Mission Before 1980, United Parcel Service (UPS) was the leading express delivery service company. The use of air services for delivery was unexplored. A visionary leader – Fred Smith – paved a new way for FedEx, with a commitment to quality, customer and innovation, to compete with UPS, and now it holds a sizable chunk in the overnight delivery market. FedEx Corporation’s mission statement focuses on the following: • Quality - providing high value-added services…

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    Swot Analysis Wells Fargo

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    Wells Fargo is an American international banking as well as a service holding company whose headquarters are in San Francisco, California. The economy of California had boomed following the discovery of gold at Sutter’s mill in the year 1849m, an attribute that lead to a huge demand for shipping. Henry Wells and William Fargo joined other investors to create Wells Fargo and company that were meant to serve and profit following this demand. In July 1852, the company had started the transportation…

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    Fedex Porter's 5 Forces

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    of the largest global shipping and solutions corporations in the World. FedEx has more than 300,000 employees providing services to consumers along with businesses globally. FedEx has different operating systems, which include FedEx Freight, FedEx Express and FedEx Ground. All serve purposes on how they are able to deliver products to its consumers. The headquarters of FedEx is located in Memphis, Tennessee. They are only a couple of miles away from the Memphis International Airport. The…

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    Wells Fargo

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    For over a hundred years, Wells Fargo has been a lead provider of both personal and business banking. Financial services including insurance, credit cards, mortgage and investments are offered through the company. According to the 2015 Wells Fargo CSR plan, two of their core principles include putting customers first and valuing their team members. However, in 2011, allegations against Wells Fargo began to accumulate that employees were reportedly opening fraudulent accounts and credit cards…

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    Wells Fargo Case Study

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    On September 8th, 2016 Wells Fargo announced it would be paying 185 million dollars in fines to settle the dispute it’s employees caused among customers. Employees in the lower division banks were offered incentives based on their sales progress. “Eight is great” was what the employees were bribed with. Entice eight Wells Fargo products to their customers and receive a cash bonus. This demanding quota urged employees to cut corners and create fake credit card and checking accounts; two million…

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