Chiquita Brands International

The shipping industry is one of the most important and efficient industries in the world. About 90% of the world trade uses the shipping industry. Without it, the whole world would starve because no resources would be imported or exported among countries. The shipping industry is also used in travelling and other luxuries. Some people would have their vacation, parties, or even their wedding on a yacht. The shipping industry is also the least environmentally damaging form of commercial transport…

3.3 Customer’s motivation of buying behavior The motivation explains why people behave in a certain way (McKenna, 2000). Motivation refers to something dynamic derived from inside (Jain, 2005). The definition of motivation is various, it depends on the experience of treseachers. Karthikeyan (2008), Berelson and Steiner (1964. P. 14) state that motivation is an inner condition which actives or moves including wishes, desires drives, etc, while other scholars as Michael J. Jucius (1975, p. 111)…

Ordinary Portland cement (OPC) has been commonly used in many countries for centuries. It is relatively easy to get OPC into an active binder, as it is a common practice due to its wide availability and it being economically friendly. This may seem like perfect cement. However, OPC has a significant impact on the environment caused by the CO2 emitted during the process of manufacture, which plays a big role in the increase of greenhouse gases. Therefore, a more sustainable option has to be…

Fashion brands found its own ways to grab the client’s attention. Thanks to posters magazines and influential people, fashion designers were able to attract many clients to their label, each targeting a specific kind of people. With the invention of colored posters, magazines, and even celebrities have all deeply helped in the rise of such brands. In fact, the use of celebrities and recognizable names to promote and advertise fashion has been a prominent part of retailing. This practice has been…

Advertising Budget is the amount of money which has to be spent on advertising for a brand to promote it, help reach its target audience and rake in profits for the company. But before the advertising budget is decided upon for a company, one has to take a note of the favourable and unfavourable market conditions which will have a direct impact on the advertising budget. The following are the conditions that have a direct impact on the advertising budget. 1. Frequency of the Advertisement This…

Instagram Tips 1. Know your style, and be yourself It is important for you to channel your personality through your posts, whether it be photography or videography, what you post should represent who you are. It is okay to be dynamic and change your style now and then, people change and so does their interests! When your personal style change, the pictures that you take will change as well and that is completely fine, it’ll be fun to go through your Instagram account a few years later and see…

1. Introduction Reality shows is a new form of television format latest rise in China’s entertainment industry. By integrating many new elements into the shows, it captured high audience ratings at high pace in China. Reality show originated from western countries, and then gradually spread to the world, until now has formed a new wave in the world. With the growing number of viewing audiences, the Chinese reality shows are facing the problem of how to find a balance between entertainment and…

marketer and distributor of athletic footwear, apparel, equipment and accessories for a variety of sports and fitness activities. NIKE sells its products under its own brand, as well as, Air Jordan, Nike Blazers, Nike+ Air, Force 1, Nike Dunk, Air Max ,Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. Starting the way from the mission statement “If you have a body, you are an athlete, the company’s main objectives to minimize environmental…

biggest retail supermarket established in 1996 in Viet Nam. Currently, this firm has expanded its market to nearly 82 retailer stores in Viet Nam. Vision and mission: “With dedication and desire, Co.opmart always tries to be the leading supermarket brand in Viet Nam in order to provide the best benefits for the customers and the community”. This report aim to analyze the strategic issues facing the company by using the PEST model, which stands for: Politics, Economics, Social and Technology.…

In this week’s Written Assignment, I will analyze four questions in regards to the Davis service Group. The company wants to expand by International Acquisition in order to gain competitive advantage. Therefore, it needs to adapt and make changes in order to be successful by cutting back less profitable branches and investing in more profitable areas. Describe two major ways in which a company can grow. Give examples to illustrate the two ways of growing. Inorganic Growth: Inorganic growth…