Chiquita Brands International

Abercrombie and Fitch, once a large trend setter in the fashion industry for cool kids, is now seeing regular declines in their quarterly reports. This is why there is a huge need for the company to reinvent their marketing strategy through developing an appropriate marketing mix which puts an emphasis on reinventing its products and promotion. The declining in sales of A&F is largely attributed by the changing trends of how millennials shop nowadays. “Abercrombie’s downfall was representative…

CANADIAN TIRE CORPORATION: PROJECT CRIMSON INTRODUCTION The Crimson Affinity Program is an innovative way to capture new and current customers of Canadian Tire Corporation (CTC). To truly speak the language of our prospective target market, CTC must pinpoint exactly what they are looking for. In order to generate this higher return on investment, we have the perfect solution. Our omnichannel marketing plan provides one seamless experience for customers. MARKET RESEARCH: INTRODUCING PROJECT…

Endorsement Contracts Between Sports Stars and Product Manufacturers INTRODUCTION- The relationship between sports celebrities and product manufacturers in terms of endorsements has undergone a heavy transformation in the last one and a half decade. In recent times, the endorsement by sports celebrities has emerged as one of the most successful marketing communication tools that can help, both, the athlete and the agent who earn a large amount of income. The statistic given below shows the…

by third parties not connected to the brand owner. Since they are made to look like the original, consumers find it difficult to distinguish the genuine product from the counterfeit, thereby tarnishing the brand’s reputation and devaluing the investment made by the brand owner. So, what are some other problems with counterfeiting and what can a brand owner do to protect his or her business? What's the problem? The problem for the brand owner is obvious. Brand owners devote considerable time,…

Journal 1: Destiny's Child has been regarded as one of the best-selling girl groups of all time. They have sold an estimated 70 million records worldwide over their 10 year career. The group was a launch pad for the success of Beyoncé Knowles, Kelly Rowland, and Michelle Williams. Destiny's Child's first album was released in 1998. The promotion for the album was done in order to make the girls look like "women" so that they would appeal to a wider range of audiences. In this journal, I will…

Through-out the years, Artworks from different Art Movements have been influencing various scopes of the design world. One of the ways that the influence of Art History to the design world, is shown through Fashion Design. Every now and then we see hints of Artworks walking down the runway showcasing the master pieces that they are. Moreover, influence of Art is seen everywhere in the world of fashion, be it Magazines, clothes or exhibitions. It is also evident that some artworks are more…

retailing and international markets. To 2020, the company expects to successfully expand its chain in Laos, Cambodia and Myanmar, meanwhile, increase mobile market share from 30% to 40%. MWG will expand DienmayXANH chain to become the number one consumer eletronics retailer by the end of 2017. In the wake of dirty food situation, in September, 2015, Mr. Tai and his partners launched a new business model in areas not related to what he did before - grocery business with the store brand of Bach…

we have tried to accomplish ETO jeans as a diversion from any stereotype and conventional designs. With over 50 years of experience in the denim industry, the co founders were able to build a brand with its own identity mainly influenced by the philosophy of adding innovative attributes to the design. The brand aims to keep close to the heritage of the denim but at the same time create cutting edge and distinctive features to the product. ETO jeans are a design to set the individuals away from…

Influencer marketing continues to open new revenue opportunities for brands and businesses. A powerful influencer marketing campaign can increase the reach of your products and services and build an instant bridge of tryst between your audience and business. More importantly, it is a digital marketing strategy with an enticing ROI. In fact, influencer marketing has a $7.65 ROI for every dollar invested. Not a bad value for your marketing budget. This digital marketing avenue has become less of…

attributes of products and services but also on the intrinsic values and experiences they are able to provide, which nowadays constitute the determinant factors affecting the consumer’s final choice of purchase. The ability to build a distinctive brand with a strong and unique presence in the marketplace was also proven to be a key success factor for businesses competing in the complex and heterogeneous industry. (Hampf &Lindberg-Repo, 2011). The proper match of beliefs and values between the…