Chipotle

Once the poster child of fast casual, Chipotle is now facing a series of health outbreaks which are expected to deter both consumers and shareholders. Just this past week, the CDC announced it was investigating the burrito chain for another E. Coli outbreak after 5 people in the midwest got sick. On the heels of the announcement, Chiptole stock plummeted with shares reaching a 52 week low. In fact, the stock has fallen 23.4% over the past year and expectations are that the company will continue…

Taking all of these aspects into account, I believe Chipotle to be an excellent place to eat since it meets the criteria most customers require. As a frequent customer, I know the Chipotle on Townpark Lane is the best restaurant to eat at in Kennesaw, Georgia, because it offers a great variety of food made from quality…

In Julie Jargon and Jesse Newman’s article, “Fresh Ingredients Came Back to Haunt Chipotle”, the authors discuss how Chipotle is phasing their way out of a major decline in their company. Chipotle is a chain currently suffering due to heath safety issues, and because of this, their sales have dramatically fallen. Chipotle was once a leading company as the article notes: “Steve Ellis built Chipotle Mexican Grill Inc. into a restaurant-industry leader by playing offense, brashly touting fresher…

2016, Chipotle had only 29 restaurants outside of the U.S. domestic market, distributed across Canada, UK, France and Germany. Because of the limited number of stores abroad, Chipotle has lower brand awareness among the consumers in the international markets (CMG, 2017). Another weakness is that there are limited suppliers in the market that meet Chipotle’s Food with Integrity standards, which demand the suppliers to practice ethical and sustainable farming. For instance, in the 2015, Chipotle…

Chipotle has a lot of potential and they need to continue to work with their sustainable food movements. Addressing their lack of transparency for their own strategic benefit but as well as to provide themselves with more credibility moving forward. Chipotle can take lead and disclose more clear and detailed information about their food and how it is sourced. In their ability to connect with their consumers they should find their credibility grow stronger if they disclose some of their failures…

The Story While Chipotle was taking a step towards the well being of its customers, many believe this action started an attack that caused more harm than good. In 2015, Timothy B. Lee of Vox.com wrote an article that discussed the rise of people getting sick from eating Chipotle. At the time, Chipotle was getting the word out about the changes they decided to make in their restaurants. They made the statement that all their foods were now going to be free of genetically modified organisms. They…

Chipotle for the Win: For those of you NOT following the life-threatening news surrounding Chipotle, here is a quick catch up: Chipotle was slammed by a lawsuit at the end of 2015 for failing to disclose information about transgressions against food safety. This accusation was brought on by the outbreak of E. Coli found in Chipotle’s notoriously fresh ingredients. Nearly 500 people have contracted a foodborne illness from the Chipotle chain since July. Ironically, 374 of the 500 people sickened…

shown in the graph, Chipotle has consecutive revenue growth until 2015. The most impressive increase in revenue took place in 2014, thanks to the increase of customer visits as well as the increase of average expenditure per customer in that year (Chipotle, 2015). Because of the E.coli outbreak during the late 2015, which devastated Chipotle’s sales in the fourth quarter, the increase in revenue in 2015 was comparatively modest and primarily due to new restaurant openings (Chipotle, 2016). In…

Chipotle GMO’S Chipotle is one of most famous Mexican fast food chains in America. Chipotle is an Americanized Mexican grill fast food chain located and sold in the USA, United Kingdom, Canada, Germany, and France. Chipotle was founded on July 13, 1993 by Steve Ells. The first Chipotle restaurant was placed in an abandoned ice cream parlor in Denver, Colorado. When Chipotle opened its first restaurant in 1993, the idea was simple, to show that food served fast didn't have to be a…

that provide services and catering to you and I, but do you actually know what the company does for the world? Hasbro, Bank Of America, L’oreal, Petco. Sound familiar right? I'm going to be talking about some very familiar companies such as Nestle, Chipotle, and Starbucks. What/Who are they, what they did or do that was unethical and what could’ve been better. Nestle is a company know especially for its chocolate and candy, but they make a lot of other different kinds of food. Something…