Chipotle

Out of all the companies I have come across as I tried to figure out which one I wanted to do for an advertising campaign for, chipotle stood out! This company is very impressive and has already taken big strides to take over the fast food industry and make people require more than the usual. Chipotle has made people realize that even though the food is fast, it can still be good quality and actually be made carefully unlike most other places. This one of the leading reasons people are willing…

2015 Chipotle Mexican Grill, originally known for its fresh twist to fast food, were hit with a major scandal. The company faced a massive crisis with several food borne diseases, such as Escherichia (E.) coli, Salmonella, as well as the Norovirus. The crisis for this food chain company left them scrambling for solutions, as well as attempting to gain back the consumers trust. The management crisis faced by Chipotle began around July 2015 and carried throughout to early 2016. The Chipotle…

Financial Practices As of December 31, 2014, Chipotle Mexican Grill, Inc a Delaware corporation operates 1,755 Chipotle restaurants in the US, 7 in Canada, 6 in England, 3 in France and 1 in Germany. Furthermore, the company also has nine Asian kitchen restaurants serving Asian cuisine and is also an investor of a Pizzeria local restaurant. The quarterly financial statements of the company includes all the accounts of its owned subsidiaries. Chipotle’s financial statements are prepared using the…

Chipotle Mexican Grill, Inc. is the company we have decided to examine because of changes due to food safety issues, and additional changes that should be made. Chipotle Mexican Grill is a multi-national company in the food industry, serving mexican cuisine with a casual fast food dining experience the food is prepared in a way similar to Subway. Chipotle’s mission and values is centered around providing consumers with “Food With Integrity”, or serving food made with naturally grown…

Since the economy is not at a high, new openings of Chipotle restaurants only mean one thing: more jobs. The increase of new location openings is just as important for the brand itself as it is for the consumers and job seekers. Even though the economy may not be as stable as it is hoped to be, a new Chipotle location is opening at a good pace and can only lead to more, nationally and internationally. Chipotle’s Business-Level Strategy Chipotle follows a business-level strategy rather than a…

as the one to follow: Chipotle or Q’Doba? Both claim to have fresh ingredients, friendly service, and an array options for culinary bliss. However, when stacked one against the other, one offers its consumers peace of mind and a stance on the moral high ground, while the other falls short in this category. In this fast-paced world of action and busy schedules, it is important that we be able to sit down to a quick meal and not worry about our health. Both Chipotle and Q’Doba present…

More like Salsa Disappointing. Located just off of quiet Route 66 in Flagstaff, Arizona is a Mexican restaurant the whole family can partake in. And, no, it is not Taco Bell. No, it is not Chipotle Mexican Grill, either. This restaurant is Salsa Brava and it makes customers wish they were at Taco Bell or Chipotle because at least those places will leave their clients plenty satisfied. However, Salsa Brava does have its own delicious spin on classic Mexican dishes, such as their shrimp tacos…

regarding a proposed change in its domain is Chipotle Mexican Grill. Still recovering from decreased sales and stock prices after its 2015 food borne illness debacle, Chipotle, in search of changes to its core product line, is getting in the burger business (Bowman, 2016). Chipotle is best known for its Mexican food, served with fresh ingredients, with assembly line style preparation. As an indication of its seriousness, according to Bowman (2016), Chipotle has filed a trademark application…

The essence of Chipotle is quality fast food; therefore, one of Chipotle’s biggest concern is the quality of food and customer experience. Chipotle understands that many of its customer expect the Chipotle experience to be fast and efficient, so they can be in and out under a certain amount of time. As a result, Chipotle came out with an application that aims to improve and speed up the ordering process. The app allows user to order their favorite meal beforehand and pick up in store right away,…

On October 29th, 2016 I observed four different individuals at a restaurant known as Chipotle located off of Happy Valley from 7-8pm. Since it was a Saturday night, I thought there was going to be lots of people to observe, however, this was not the case. Thankfully, there were still enough people to observe I just thought there were going to be so many people that it was going to be difficult to focus on one individual. I proceeded to sit down, retrieve my pen and paper, and scan the room. When…