Empty stomach, empty mind. Like a brimming bowl of Chipotle, a University of Chicago education is customizable, satisfying, and hearty. The familiar amalgamation of rice and beans, meat and vegetables is the essence of any Chipotle product. This delicious bowl, however, is flexible: whether it be mild, medium, or hot, every single bowl will always contain a type of salsa. These broad categories (meat, beans, salsa) diverge into a variety of options (carnitas, sofritas, pinto, black),…
Chipotle is Mission driven company Chipotle has come across as one of the most well-known fast food chains that really didn’t want to be known as fast food. Their mission statement proclaims they have “Food with Integrity”. What this means is that they use organic ingredients and serves more farm raised meat than any other restaurant chain. While Chipotle is definitely mission driven, they also focus on empowering their stakeholders by their devotion to their long term business strategy and…
Upadhyaya Medling Financial Accounting 101A 11 November 2016 Steve Ells, Chipotle and Chips, Please! Founded in 1993, Chipotle sought out to create a health conscious casual fast food place and it has been a successful pioneer in that field, given its full history of the company. Taking advantage of the fact that burgers are on the decline amongst consumers and burritos are on the incline, as of the recent decades, Chipotle has been rapidly taking the business of America 's traditional fast…
In November of 2015, some of Chipotle Mexican Grill’s chain restaurants suffered from an E. coli outbreak that contaminated their products. About 50+ customers in 11 states have fallen ill because of this issue (Kennedy, 2016). Around 20 of those were even hospitalized due to the seriousness of the outbreak. The Chipotle team decided to endorse a Crisis Management plan in order to clear their name to the public. Chipotle closed 43 of its restaurants that were suspected to be affected so they…
1 Chipotle operates in the food industry, but more specifically, it is part of the ‘fast-casual’ restaurant industry, a segment of the food industry said to be founded by Chipotle. The ‘fast-casual’ restaurant segment is said to be the fastest growing segment of the restaurant industry. It is a niche market between fast food and casual dining. The ‘fast-casual’ segment of the restaurant industry can be argued to be an attractive industry segment. This is evident in the fact that Chipotle…
1. Chipotle could provide home delivery as part of its business model to reach markets slightly beyond the fast-casual restaurant industry. Home deliveries could allow for Chipotle to reach customers who are unable or unwilling to come to the restaurant, but still want their products. It could provide employees with bicycles, for restaurants located in large cities or near college campuses, or allow employees to use their own vehicles and compensate them for gas. 2. Chipotle could open a…
Although there are many Chipotle all across the United States and even expanding to other countries we have recommendations for Chipotle that would help keep it on top. We believe that if Chipotle opened at an earlier time it would increase its revenue. They could introduce a breakfast menu but still keep it simple and keep some of the same regular products. Breakfast is one of the leading factors to create more revenue as Taco Bell as demonstrated along with other restaurants that offer…
To heighten the understanding of the current service system of Chipotle Mexican Grill, the objective of this project is to analyze one of the fastest consumer generative restaurants located on Yonge Street, downtown Toronto. The purpose of this study is to improve customer satisfaction of this restaurant by reducing the waiting time of the queue while keeping the operational cost at a minimum. In order to validify the experiment, data was collected for three consecutive days during peak lunch…
Chipotle Mexican Grill. III. a. Core Competencies and Key competitors i. Chipotle’s Short and Limited Menu gives it an edge in the restaurant industry; it’s unique, values customers and, it enables fast service. It offers a wide range of sides like cheese, salsa and guacamole for a great combination. Chipotle offers four items on its menu that have been dependable and proven for a while; Competitors have failed to imitate, and perfect this menu strategy. The limited menu also allows chipotle to…
Steve Ells founder of Chipotle. Ells a native of Denver, Colorado had a dream of owning a fine, dine restaurant. Like any others who dream of doing so money is always an issue. Steve Ells graduated from school with not an idea of what he wanted to do but he knew he did like cooking. With that in mind, he ventures out from his hometown to attend culinary school in San Francesco. He finished school there and started working at a fine restaurant called Star Restaurant. His love for fine, cuisine…