Chipotle Mexican Grill

In November of 2015, some of Chipotle Mexican Grill’s chain restaurants suffered from an E. coli outbreak that contaminated their products. About 50+ customers in 11 states have fallen ill because of this issue (Kennedy, 2016). Around 20 of those were even hospitalized due to the seriousness of the outbreak. The Chipotle team decided to endorse a Crisis Management plan in order to clear their name to the public. Chipotle closed 43 of its restaurants that were suspected to be affected so they…

Chipotle is a Mexican Grill restaurant that is famous with its “food with integrity”. They served their customers with healthier foods (Nutrition Calculator) and Allergens & Special Diet. Chipotle has Burrito, Burrito bowl, Tacos, Salad, Chips & Drinks, Kid’s build, and Kid’s Cheese Quesadilla on their menu. Chipotle Company make high profits, which is benefits from their efficient operation. For example, the best restaurant can serve 300 customers in 1 hour, and the speed of service is…

The Business CMG, better known to its customers as Chipotle Mexican Grill, owns and operates a chain of quick and casual Mexican style food restaurants. Customers are able to create up to a 1.25 pound mission burrito from a list of ingredients including chicken, steak, free range pork, beans, rice and numerous other vegetables and salsas. Catered to the everyday American, Chipotle prides itself on fresh locally grown ingredients and naturally raised meats for their products. CMG was…

1. Chipotle serves organic high-quality raw ingredients to create great tasting products. Chipotle purchases organically grown local produce and naturally raised meats from farmers located within 350 miles of the restaurant used. They have competed with local farmers markets, supermarkets and fine-dining establishments to gain a share of the farmer’s goods making it harder for new businesses to gain a piece of the industry. 2. Chipotle fits into the unique restaurant style ‘fast-casual’. The…

Upadhyaya Medling Financial Accounting 101A 11 November 2016 Steve Ells, Chipotle and Chips, Please! Founded in 1993, Chipotle sought out to create a health conscious casual fast food place and it has been a successful pioneer in that field, given its full history of the company. Taking advantage of the fact that burgers are on the decline amongst consumers and burritos are on the incline, as of the recent decades, Chipotle has been rapidly taking the business of America 's traditional fast…

Chipotles product line consists of four main categories. It offers burritos, tacos, burrito bowls (a burrito without the tortilla), and salads. The ingredients to Chipotle's burritos are made in advance and then the burrito is made by the customers preference to order. This is what differentiates Chipotle from the rest of the fast food chains. There is also a wide range of ingredients that go into the burrito such as chicken, beef, and pork , that are from animals raised without hormones or…

2015 Chipotle Mexican Grill, originally known for its fresh twist to fast food, were hit with a major scandal. The company faced a massive crisis with several food borne diseases, such as Escherichia (E.) coli, Salmonella, as well as the Norovirus. The crisis for this food chain company left them scrambling for solutions, as well as attempting to gain back the consumers trust. The management crisis faced by Chipotle began around July 2015 and carried throughout to early 2016. The Chipotle…

While the fast casual segment of the restaurant industry is the smallest it also is the fastest growing with an 11 percent growth rate between 2007 and 2011 (Pearce & Robinson, 2014, p.g. 18-3). Chipotle Mexican Grill (CMG) quickly became the front-runner in the fast casual dining industry by going against the traditional ideology of its competitors. Reduced prices, easily prepared menu items, and streamlined operational management have been the customary business strategy for the fast food…

ethics in which it serves as guidelines for making right decisions. Food establishments such as fast food face a distinct range of ethical challenges tied to the treatment of minimum-wage employees and food costs and quality. On December 2015, Chipotle Mexican Grill restaurants have been linked to two separate outbreaks concerning E.coli infections in several states. The Food and Drug Administration (FDA) together with the Centers for Disease and Prevention (CDC) and local officials are…

Out of all the companies I have come across as I tried to figure out which one I wanted to do for an advertising campaign for, chipotle stood out! This company is very impressive and has already taken big strides to take over the fast food industry and make people require more than the usual. Chipotle has made people realize that even though the food is fast, it can still be good quality and actually be made carefully unlike most other places. This one of the leading reasons people are willing…