Chipotle Mexican Grill

With this, a SWOT analysis reveals a lot about CMG’s current position in the business environment. To begin, Chipotle Mexican Grill has some major strengths such as, innovation, quality food, strong management, customer loyalty, eco-friendly, unique store format, and a strong financial position. Innovation is a major strength for the company, which commenced with Steven Ells, Chipotle founder and CEO. Ells, who is considered a major asset of the company, created the restaurant with a focus on…

overall menu, Chipotle Mexican Grill, commonly known as a fast casual restaurant, has also taken on the perspective title of “eating fresh.” Chipotle, for years provided quality service to their customers by staying true to their original five standards; a simple menu; high quality fresh ingredients; fast, personalized food; no franchises; and having committed employees. Even when hardship hit in 2015, when Chipotle had to close stores due to the…

Intro/Background http://www.bloomberg.com/graphics/2015-chipotle-oral-history/ Chipotle Mexican Grill was founded by Steve Ells in 1993. The concept of the restaurant was inspired by the foil wrapped mission-style burritos Steve ate while working in San Francisco, California. When he proposed the idea to his friends and family, they were not too supportive about it. His dad’s response was “So you have six years of pretty expensive schooling here, and it's going to be burritos and tacos? Are…

PROBLEM/OPPORTUNITY Chipotle and Qdoba are two competing Mexican Grills in the Springfield, Missouri area. The two restaurants are compared frequently because of their similarities in price and choice of food and drink. The grills also market in a futuristic way by using the internet for the majority of all advertisements. Chipotle’s website states, “…we focus on sourcing the best possible ingredients, serving the tastiest food, and growing the most capable team we can” (Arnold 2014). Chipotle…

severe and include legal issues, damage to reputation, and a diminished bottom line. This composition overviews Chipotle Mexican Grill’s code of conduct and describes methods to ensure adherence is strictly abided; further, this essay depicts the optimistic possibilities that social responsiveness programs could incur if properly implemented. The growth and prosperity of Chipotle Mexican Grill demands this renewed emphasis on ethical behavior and social responsiveness to remain on the leading…

Chipotle Mexican Grill Inc. was shorted on April 22nd, at $440.95 per shares with a total of 200 shares. Using technical analysis, I saw a decline in the stock price occurring. The price trend generated a descending triangle pattern which broke through and went below the support line of $600 and continued to decrease. The MACD of -8.39 also depicted a negative moving momentum. The volume significantly rose, but then decreased which means less people are purchasing the stock, making the stock…

1 Chipotle operates in the food industry, but more specifically, it is part of the ‘fast-casual’ restaurant industry, a segment of the food industry said to be founded by Chipotle. The ‘fast-casual’ restaurant segment is said to be the fastest growing segment of the restaurant industry. It is a niche market between fast food and casual dining. The ‘fast-casual’ segment of the restaurant industry can be argued to be an attractive industry segment. This is evident in the fact that Chipotle…

Steve Ell’s believed that delicious food should not have to be expensive and that fast food did not have to be of cheap quality or unhealthy. He opened the first Chipotle Mexican Grill restaurant in 1993 in Denver Colorado and it because an overnight hit. By 2011 Chipotle had 1,230 locations serving over 800,000 customers a day that created revenues of $2,269,547. Chipotle’s strategy to success consisted of five important elements; a focused menu, high quality ingredients, creating operationally…

that “raise” against Chipotle Mexican Grill Inc. These companies are Qdoba Restaurant Corporation, Fresh Enterprises LLC: and Rubio’s Coastal Grill. In a less direct way, publicly traded company Chipotle, also competes against Taco Bell Corporation (YUM) whom is the leader on Mexican fast food industry. Since May 2015 Chipotle operates more than 1,850 quick-casual restaurants which they also own. While Mswg (owned by Focus Brands) operates more than 400 Moe’s Southwest Grill places in 35…

As many food service businesses should know, it is nearly impossible to avoid an outbreak of some sort forever. Unfortunately, Chipotle Mexican Grill is no exception. Since its founding, Chipotle’s claim to fame has been “food with integrity,” meaning you not only wanted to know where the food you were serving was coming from, you wanted to know how it was raised. This gesture sets such high expectations with yourself and with consumers. Although, high expectations are not necessarily a negative…