Chipotle

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  • Swot Analysis Of Chipotle

    that fast food did not have to be of cheap quality or unhealthy. He opened the first Chipotle Mexican Grill restaurant in 1993 in Denver Colorado and it because an overnight hit. By 2011 Chipotle had 1,230 locations serving over 800,000 customers a day that created revenues of $2,269,547. Chipotle’s strategy to success consisted of five important elements; a focused menu, high quality ingredients, creating operationally efficient restaurants with distinctive interiors, great customer service and being environmentally friendly and using organic produce and meats that were raised in a humane way. Chipotle vision was “to change the way people think about and eat fast…

    Words: 613 - Pages: 3
  • Chipotle Executive Summary

    The Business CMG, better known to its customers as Chipotle Mexican Grill, owns and operates a chain of quick and casual Mexican style food restaurants. Customers are able to create up to a 1.25 pound mission burrito from a list of ingredients including chicken, steak, free range pork, beans, rice and numerous other vegetables and salsas. Catered to the everyday American, Chipotle prides itself on fresh locally grown ingredients and naturally raised meats for their products. CMG was…

    Words: 838 - Pages: 4
  • Chipotle Bowl Thesis

    Empty stomach, empty mind. Like a brimming bowl of Chipotle, a University of Chicago education is customizable, satisfying, and hearty. The familiar amalgamation of rice and beans, meat and vegetables is the essence of any Chipotle product. This delicious bowl, however, is flexible: whether it be mild, medium, or hot, every single bowl will always contain a type of salsa. These broad categories (meat, beans, salsa) diverge into a variety of options (carnitas, sofritas, pinto, black),…

    Words: 889 - Pages: 4
  • Analysis Of Chipotle Crisis

    Companies who use this practice can improve their credibility in the eyes of the public, provided the establishment’s spokesperson addresses the issue in a compassionate and sympathetic demeanor. Chipotle employed this practice efficaciously following the backlash of this incident. On December 10, 2015 amid reports of patrons of their restaurant falling ill across the country, co-CEO and founder Steve Ells appeared on NBC 's the Today Show to address the food poisoning allegations. During the…

    Words: 1634 - Pages: 7
  • Chipotle Case Study

    Chipotle is a Mexican Grill restaurant that is famous with its “food with integrity”. They served their customers with healthier foods (Nutrition Calculator) and Allergens & Special Diet. Chipotle has Burrito, Burrito bowl, Tacos, Salad, Chips & Drinks, Kid’s build, and Kid’s Cheese Quesadilla on their menu. Chipotle Company make high profits, which is benefits from their efficient operation. For example, the best restaurant can serve 300 customers in 1 hour, and the speed of service is…

    Words: 803 - Pages: 4
  • Chipotle Research Paper

    Musse Mekonnen Professor Maltman ENG 1101 16 October 2, 2017 Chipotle Vs Qdoba One of the things that I’m very passionate about is Mexican food. Authentic or not, I can not go go a week without eating mexican food. Each week I’m faced with the question of which mexican restaurant should I go to? Chipotle or Qdoba? For obvious reasons, I have chosen to review chipotle against Qdoba and leave out places like Taco bell and Moe’s because they are not even close to compare due to low quality and…

    Words: 735 - Pages: 3
  • Chipotle Swot Analysis Essay

    Out of all the companies I have come across as I tried to figure out which one I wanted to do for an advertising campaign for, chipotle stood out! This company is very impressive and has already taken big strides to take over the fast food industry and make people require more than the usual. Chipotle has made people realize that even though the food is fast, it can still be good quality and actually be made carefully unlike most other places. This one of the leading reasons people are willing…

    Words: 2224 - Pages: 9
  • Chipotle Case Study History

    Financial Accounting 101A 11 November 2016 Steve Ells, Chipotle and Chips, Please! Founded in 1993, Chipotle sought out to create a health conscious casual fast food place and it has been a successful pioneer in that field, given its full history of the company. Taking advantage of the fact that burgers are on the decline amongst consumers and burritos are on the incline, as of the recent decades, Chipotle has been rapidly taking the business of America 's traditional fast food companies and…

    Words: 1120 - Pages: 5
  • Chipotle Crisis Management Plan

    In November of 2015, some of Chipotle Mexican Grill’s chain restaurants suffered from an E. coli outbreak that contaminated their products. About 50+ customers in 11 states have fallen ill because of this issue (Kennedy, 2016). Around 20 of those were even hospitalized due to the seriousness of the outbreak. The Chipotle team decided to endorse a Crisis Management plan in order to clear their name to the public. Chipotle closed 43 of its restaurants that were suspected to be affected so they…

    Words: 920 - Pages: 4
  • Chipotle Mexican Grill Essay

    To heighten the understanding of the current service system of Chipotle Mexican Grill, the objective of this project is to analyze one of the fastest consumer generative restaurants located on Yonge Street, downtown Toronto. The purpose of this study is to improve customer satisfaction of this restaurant by reducing the waiting time of the queue while keeping the operational cost at a minimum. In order to validify the experiment, data was collected for three consecutive days during peak lunch…

    Words: 1398 - Pages: 6
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