The American Dream has often been portrayed as a lifestyle in suburban America, in that if you work hard, long hours you will be able to achieve wealth and happiness. However there is a dark side to this, as it implies that happiness has been tied to materialism and wealth. This casts a blight on American society as being driven by greed to have materialistic wealth, instead of strong family ties or relationships like the ones America was built upon. The American Dream has been transformed…
Say “minicar” and you’ll probably answer smart fortwo, Scion iQ, or Fiat 500 (since they’re they only ones available in the US). Say “Chevy” and Silverado, Suburban or Impala probably come to mind because everyone knows that GM only makes big cars and trucks. Believe that and you deserve to be associated with the word “misinformed”. Chevrolet has been pumping out great small cars for the past three years in the form of Cruze, Sonic and now the 2013 Spark minicar. It’s about a foot and a half…
Most people normally have cars in their homes. You will realize that these cars are normally used for transport and so on. Most people normally use these cars to drive to work and back home. You will realize that these cars normally make life more enjoyable and convenient. Some people normally buy SUVs instead of ordinary cars. You will realize that Sport Utility Vehicles (SUV) can accommodate more people in comparison to ordinary cars. There are different types of SUV vehicles. You will realize…
Smalls passed away on March 9th, 1997 after being shot multiple times. His death is still unsolved, and numerous of people do not understand how. Before he was shot he was leaving a music party event. He was riding in the passenger seat of a Chevrolet Suburban when another car pulled next to them and they had opened fire on the car. According to the autopsy report Biggie was shot a multiple of four times. The medical examiner determined that the bullet that was the most fatal had enter the…
In A Consumers' Republic: The Politics of Mass Consumption in Postwar America, author Lizabeth Cohen focuses on how the American culture of abundance and consumption influenced many political, socioeconomic and cultural changes in the decades proceeding the end of World War II. She argues that mass consumerism is deeply rooted in the modern American experience. Cohen first uses the prologue of A Consumers' Republic to introduce her own personal story, having grown up during the beginnings of the…
The urban environment as we have come to know it today, has been through multiple changes and major restructuring during the human history. What is now known as an advances 21st century industrialized city, has had several reforms. Some of these reforms were rapid, some unexpected and many are still taking place today. All these advancements are shaped by people, new ideas, new goals and new inventions. These advancements are fuelled by transportation brought to us with the automobile, new…
In the 90’s Dodge came out with several new models with technological advances, including new sports cars, trucks and sedans. Dodge came out with a new line of sports cars in the 1990’s that competed with many foreign sports cars including the 350z, RX-7, and the Supra. Dodge was producing sports cars that could be driven everyday, but still have the performance and endurance of a track car. The 1991 Dodge Stealth was one of the sports cars that Dodge came out with to compete with the…
calls “drive until you qualify,” which is basically an idea that people would drive further and further from city center until they find a big house that they can afford. We forced to move away from the cities and drive more because of the idea of suburban sprawl. A popular American city planner and urban designer, Jeff Speck talks about this notion and about the ways to change it in his book Walkable City. In fact, each city in the U.S. has a walkable score that is measured by (Walk Score)…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…
Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…