Chennai

major deterrent. A sampling exercise was done to change these perceptions and outreach the consumer. But unlike the shampoo segment, where a sachet user remains that, the marketing of mini deos is not seen as a long-term strategy. However, the Chennai-based CavinKare has introduced single-use sachets for its Spinz Singiez perfumes in two fragrances priced at 1.50 each. The perfume market is estimated to be about Rs. 70 crores, but the market penetration is only 1 per cent. Given t he universal…

The Fictional World of R K Narayan: A Study Metaphysical Novels The World of Nagaraj A. Phaniraja Kumar The World of Nagaraj, which is traces exceptionally incongruent period in Narayan’s literary career that starts together with…

A COMPARATIVE EVALUATION OF ANTIMICROBIAL EFFICACY OF ALOE VERA , SESAME OIL AND TEA TREE OIL AGAINST E. faecalis - AN IN-VITRO STUDY” INTRODUCTION Medical microbiology entered a new era towards the end of the nineteenth century. It was during these golden years that path-breaking work of Pasteur, Koch and others in the development of broth and agar media led to the ability to grow a majority of pathogenic micro-organisms which were deemed uncultivable…

R.K.Narayan’s ‘Talkative Man’-A Mini Novel of Many Characters: A Study A. Phaniraja Kumar Abstract: Talkative Man is a short novel based on a man’s life in his struggle to make his reputation as a renowned journalist(TM) in the well-known modern town of Malgudi. It also describes the charisma of born flirt Dr. Rann and his Home Guard wife, Sarasa. In this novel R.K.Narayan focuses on characters rather than incidents. It is an entertaining read with humorous moments juxtaposed…

BUSINESS MODEL REINVENTION [UBER INDIA] GROUP ECLAIRS C002 Sumita C006 Anish Bhalerao C010 Vasudha Chaudhary C012 Varun Chawla C032 Maya Krishnamurty C054 Harjeet Karan Singh INDEX 1. EXECUTIVE SUMMARY 2. INTRODUCTION • CAB SERVICE IN INDIA • COMPETITIVE LANDSCAPE • CURRENT STRATEGY 3. BUSINESS MODEL REINVENTION 4. CONCLUSION EXECUTIVE SUMMARY Given the rising urban Indian population and disposal incomes, consumers are opening up to newer experiences. Having the largest…

Executive Summary The study was conducted with a view to understand the perception of channel partners towards Yamaha Motors India Ltd. Today the two wheeler industry in India has reached new heights. So, understanding the two wheeler market with such intense competition between the dealerships has become a major problem. As years pass, two wheeler industry will become more competitive which will ultimately effect the survival of dealerships in the market. Failure to understand the actual goals…

and Mannix, E. (2001) The Dynamic Nature of Conflict:A Longitudinal Study of Intra group conflict and Group Performance. Academy of Management Journal, 44, 238–51. * Lancaster, G. (2005) Research methods in Management. Chennai: Newgen Imaging Systems (p) Ltd. * Merton, R. K. 1968. Social theory and social structure. New York: Free Press. * Remenyi, D. and Swartz, E. (2003) Doing Research in Business and Management. 3rd ed. London: Sage Publications Ltd. * Rietzschel…

International Business Times, India- Tuesday 22nd January 2008, http://in.ibtimes.com/articles/20080108/tata-motors-ford-jaguar-land-rover.htm) (2. http://www.exchange4media.com/Brandspeak/brandspeak.asp?brand_id=104 ) FORD'S MAIN MARKETING OBJECTIVES INCLUDES- 1) Quality- they put the quality of their products first and foremost. Without a quality product, people will have no desire to waste their money or jeopardize their safety. 2) Customer Care- If you don't take care of the…

Summer Internship Project “Sales Strategy Formulation” In Partial Fulfillment of the Requirements for the Degree of MBA (M&S) 2014 - 2016 Submitted by Tanuj kumar sharma Roll Number: A0102214172 Company Guide Faculty Guide Mr. Anshul saxena Ms. Amanpreet Kang Head-Strategy, Business Development And Marketing SKH Ltd., Krishna Group, Gurgaon AMITY…

CAREER PROFILE OF WOMEN IN CIVIL ENGINEERING PROFESSION IN INDIA Needhidasan.S1, Indiramma.P2 1. Professor, Department of Civil Engineering, Saveetha School of Engineering, Saveetha University Chennai – 602 105. Email: needhidasan@saveetha.com 2. Associate Professor, Department of Civil Engineering, Sri Vidyanikethan College of Engineering (Autonomous) Tirupati – 517 102. Email: indu_svuce2000@yahoo.com ABSTRACT Participation of women in the engineering profession is important from the…