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consumers they have labeled “Becomers.” Becomers are defined as a group of people a bit younger than the millennials, but spanning ages span from 14-34. Ascheim claims that the title Freeform “evokes the spirit and adventure of our audience” and that the channel will deliver new original content which will coincide with the name change. In Keller’s book on strategic brand management, he gives guidelines of 10 things to consider when creating a brand. Assumedly, this will apply to rebranding…

Miley Cyrus singing for ‘Freeheld’ Miley Cyrus can be a lot of things, but if there is one word that would describe her, it would be fearless. Many of times this 22-year old singer has made the people raise their brows because of her actions and well, outfits. We haven’t gotten over with her jaw dropping, almost naked set of wardrobes from the recently concluded VMA – indeed a stent made the very Miley Cyrus way. This character of her made her fit to sing one of the songs in the upcoming…

Several people use social media every day to keep in touch with out of state family, to look at what is happening in the world, to read, and look at what people post on Facebook. Social media is an electronic communication that people can post anything they want on there, so that their friends and family can see it. Numerous young teenagers and celebrities do careless acts, so that they can get attention from their audiences. There are three sources that will help support my argument and they…

Puppyhood was a fantastic commercial but I think the advertisement was not effective for the Purina Puppy Chow. They had over a three minute commercial and only showed the product a few times. The commercial was focused more on the man and the puppy than the product they were trying to sell. It excelled in using pathos, but not ethos and logos. The commercial will stick with me for a long time but not because of the product. Puppyhood lacked the actual product, which was a big problem in the…

Grace Kelly: An Iconic Actress Acting her way through her success, Grace Kelly, an American actress, caught her audience’s attention with her direct symbol of excitement in the film The Country Girl (Gevinson 659). She was known for all the shows she was in. Kelly changed the acting communities by her various performances and created the iconic characters that she was known for. After retiring her profession, she continued to help America through her fame. Grace Kelly, a talented American…

The music video “Blurred Lines” by Robin Thicke might have won its controversial fame because of the lyrics or the exposed nudity, but one thing is sure: it was the moment for Emily Ratajkowski to shine. Emily started her career at the age of 14, signing with Ford Models. After that, she tried auditioning for several productions like Nickelodeon or Disney. She tells me “At the beginning I was exited to start an actress career until I notice that the only they offered me were the mean girl or…

The usefulness of marketing for media and entertainment companies such as Disney in regards to Toy Story 3. Marketing can be defined as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably;" (The Chartered Institute Of Marketing, 2016). Marketing is a key aspect to establishing the success of a business and its products especially for an organisation such as Disney. The Encyclopaedia Britannica (2015) describes Disney as a company…

Everyone has all seen a Disney film at one point in our lives. Most of us today have grown up watching Disney films over the past decade or two. While I have enjoyed watching them purely as entertainment when I was younger, watching them now, I am able to recognize underlying themes and ideas that are placed within the stories. I have found that there are three common themes that almost all Disney movies share. These are poetic justice, racism and anti-feminism. Body1: Happy ending like poetic…

Miley Cyrus and Demi Lovato Miley Cyrus and Demi Lovato became the face of the Disney empire, which propelled them to stardom. Miley Cyrus is the daughter of ‘90s country star Billy Ray Cyrus, Cyrus is an American singer, songwriter, and actress. Demi Lovato started out as a child actor on Barney & Friends, now she is also an American singer, songwriter, and actress. Disney created an image for Miley Cyrus and Demi Lovato as role models for a younger generation, as a result of growing up both…

Disney Channel aired the first episode of Hannah Montana on March in 2006. The show featured a girl named Miley Stewart living a double life as a normal teen by day and a pop superstar, Hannah Montana, by night. It became an instant hit and only grew more popular throughout the four seasons, which ended in 2011. Since television is the most powerful factor influencing our generation today, Disney knew Hannah Montana would be the perfect role model for tweens. She solves everyday teen problems,…