Caterpillar Inc.

Headline: THE AFRICAN ARMANI Subhead: FASHION GURU DAVID TLALE STEERS HIS SPLENDID BRAND INTO THE GLOBAL SCALE Pull-out quotes: Body: Giving up on internal auditing, one of the highest paying careers, to study fashion could have been a futile pursuit of happiness, but the decision paid off for fashion designer and style influencer David Tlale when he launched his own label 16 years ago, and has to date reached a global presence. Tlale chats to Fast Company South Africa about his journey…

Introduction Nike, it is a world famous company of sports related products and also it leading suppliers of these items in the world. Especially, it is well known for apparels and athletic shoes. The Nike Company shares the 47% of the total marker in the section of athletic shoes and accessories of sport. Blue Ribbon was the first name of the company at the time of beginning and then in 1978 it is changed to Nike. The Nike Company is example of successful business; they achieved their success…

Slide 2 Designers Limited • Designer Limited’s mission is to become the #1 seller of designer clothing, name brand footwear that includes athletic shoes, as well as designer handbags & jewelry around the globe in a close-out environment. Since Designer Limited’s business is centered on the acquisition of close-outs, this organization cannot be sure of exactly what the product mix will be on a daily basis. This company has staples such as athletic wear, athletic shoes and various styles of…

product to improve the company NIKE designs, develops and markets high quality footwear, apparel, equipment and accessory products worldwide. NIKE, Inc. is dedicated to inspiring every athlete to reach their full potential. The company was founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do…

Nike is the number one company that designs and develops athletic footwear, sport accessories and electronic and physical services. The Company sells its products via its owned stores and other retail internet websites which the company refers to as its Direct to Consumer. The technological impact on Nike’s products has made a huge change on Nike in terms of selling and promoting its products. On one hand, social media platforms like Facebook, Twitter and Instagram are major players. For…

to its new joint venture Onitsuka Tiger - a company that was yet still inexistent- the young businessman created Blue Ribbon Sports that he presented as an actual firm, and this hypothetical company grew in the course of the time to become Nike, Inc. BRS traded 1,300 pairs of running shoes from Japan in 1964, its first year, to gross $8,000. By 1965 the start-up company had engaged a full-time employee and sales had attained $20,000. In 1967 with rapid and extensive sales, BRS expanded its…

"The Converse All-Star debuted in 1917 as an athletic sneaker. It quickly became the number one shoe for basketball...," (Ferro). From originating in the basketball world to becoming the official training shoes of the army, Converse shoes have developed into a lifestyle shoe. Originally founded in 1908 by Marquis Mills, the Converse Rubber Shoe Company manufactured rubber soled footwear (Foreman). It was not until Charles 'Chuck' Taylor took over marketing in 1921, that a new style was in place…

Nike, is one of the most well-known sporting-goods company around the globe today. However, Under Armour is quickly rising to the top. The two are very outstanding companies, but which is better? Analyzing two “like companies” can be a difficult task for anyone. By beginning with the development of the company, would be the best way to start the process. Along with the history, I will be comparing the target markets, differences in their product lines, sales and revenue generated, and ending…

Basketball shoes have changed in many wears over the past few decades. From style, price, accessories, and shape have changed in every single day. Shoes have become more bright, light, and tight. Prices have gone 100$ up. There have been new and more accessories on your shoes. When basketball first became popular, they wore shoes like we wear everyday. Today, we have shoes that are made for basketball and we only wear it for basketball. When basketball shoes change, so do prices. Today, an…

Nike’s headquarters is located in Beaverton, Oregon and was originally known as Blue Ribbon Sports. In 1971 the iconic “swoosh” was introduced to the public and in 1972 the company’s name was changed to Nike after the Greek goddess victory (1). The first “brand ad” for Nike was “There is no finish line”, and in 1988 a debut for “Just Do It” appeared (1). Since then, the “swoosh” and “Just Do It” have become icons for the company. Throughout the 1980’s Nike expanded its product line to encompass…