Carsharing

Company Background / History The company chosen by Group 3 is Hertz. Walter Jacobs began The Hertz Corporation in 1918, in 1923 John Hertz brought over the company from Jacobs but he Jacobs still remained in the company until his retirement (Hertz Corporation, 2015). Hertz’s stock ticket symbol is “NYSE: HTZ” and the NAICS Code is 53211101, Passenger Car Rental (Manta, 2015). Hertz is in the industry of automobile rental and leasing services. Hertz’s headquarter right now is located in Park Ridge, New Jersey, which later on will relocate this year to Estero, Florida. Stated by NBS reporter Roetz (2015), it’s an undertaking that’s been two years in the making—moving hundreds of employees from northern New Jersey to South Florida. Hertz has over 10,300 locations domestically and internationally throughout approximately 150 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand (Hertz Corporation, 2015). Recent reports from Macroaxis (2015) shows that Hertz employs about 33,000 people. The current CEO of Hertz is John P Tague (Hertz Corporation, 2015, 2015). Business to Consumer is when the final product/service is being offered to the customer to purchase (Jansen, 2015). When people think of Hertz, they will jump to the assumption that it is using the B2C (Business to Consumer) model because they are providing car rental services to the customer. This is correct, but Hertz is also using the B2B (Business to…

III.) Avis Budget Group has many strengths within their company. One of these strengths includes Avis’ ability to meet the needs of a wide variety of consumers. Avis’ Budget Group has many sub companies, which allows Avis to meet the needs of many consumers. Under Avis Budget Group is Avis Car Rental, Budget Truck, Zipcar, Apex, and Maggiore. Avis Car Rental is able to meet the needs of customers in need of a rental vehicle for leisure or commercial purposes. Budget Truck is responsible…

reasons for shared economy. Belk (2010) named the need of social interactions as a reason for the development of a shared economy. Furthermore, flexibility, functionality, and making money are reasons identified by Heinrichs (2014). Shared economy does not only satisfy basic needs in Maslow’s hierarchy of needs (Maslow, 1943) but also the need of belonging and esteem (Botsman and Rogers, 2011). 1.4 Challenges for a successful sharing economy Sharing economy has the possibility to…

sharing becomes more and more popular these days. The idea of owning a car isn’t that attractive for millennials and generation Z. There are many problems that you have to face if you own a vehicle in a city such as finding a parking spot or staying in traffic. Problems like these and additional expenses overweight scarcity of having an emergency when you need a car next to you. Millennials are more social in nature and like a theory of sharing economy, so it is not a problem for them to share a…

On a less generic level other substitutions include the increasing amount of car sharing corporations such as ZipCar, Car2Go, Enterprise Car Share, and FlexCar. Carsharing allows its members to access privately owned cars, without the responsibility of owning a car (Shaeen &…